Marketing Manager - Rewards, Ratings, & Sentiment

About the Role

Key Responsibilities

• Support the development and execution of go-to-market plans that exceed new and existing feature adoption and satisfaction goals with Dashers.
• Execute marketing experimentation for new offerings that Dashers value and adopt, informing key learnings and developing plans for future growth.
• Own the success of campaigns or tests by writing content, setting up in-app and email campaigns, and coordinating with partners to execute strategies.
• Partner with research teams to support and execute customer research, using insights to improve marketing and product strategies.
• Participate in weekly business reviews with cross-functional teams from Product, Brand, CRM, and Operations, reporting progress and making recommendations.
• Analyze product metrics to identify opportunities for marketing and adjust messaging and positioning accordingly.

Requirements

• 5+ years of professional experience in a marketing or strategy role within a high-growth and fast-paced environment, with experience working with Product and Strategy teams.
• At least 1 year of direct management experience.
• Fluency with data, including market/segment sizing, forecasting, and working with analytics tools like Excel and SQL to understand campaign efficacy and trends.
• Ability to switch seamlessly between strategy and execution, working across cross-functional teams and understanding how to launch A/B testing.
• Strong project management and leadership skills, ideally with experience in digital marketing or sales campaigns.
• A growth and performance mindset, with a passion for technology products that impact millions and effective communication skills.

Nice to Have

• Experience with launching and managing digital marketing campaigns.
• Experience working with research teams and synthesizing customer insights.
• Familiarity with marketing experimentation and A/B testing processes.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.
• Experience with data analysis tools such as Excel and SQL.

Benefits & Perks

• Competitive salary within the range of $129,200-$190,000 USD, based on skills, experience, and location.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision benefits, 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs.
• Flexible paid time off for salaried roles and accrued vacation and sick time for hourly roles.