Marketing Manager, Small Business Engagement
H&R Block
Job Description
About the Role
Our Company We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It's an exciting time to be a part of H&R Block! The Small Business team under the Block Advisors brand provides year-round support to small business owners through tax preparation, bookkeeping, payroll, and business formation services. The role offers an opportunity to develop skills, build a career, and impact small business success nationwide. The Marketing Manager will focus on email and SMS marketing to retain, win back, and grow revenues for the Small Business line, collaborating with internal teams and external partners to execute strategic campaigns aligned with business goals.
Key Responsibilities
- Assist in Small Business email marketing including campaign development, segmentation, automation, A/B testing, and performance analysis.
- Regularly analyze performance data such as open rates, click-through rates and conversions to identify opportunities to enhance personalization, targeting, and customer journey optimization.
- Collaborate and communicate with agency and internal teams to create a high level of awareness of marketing programs, strategic alignment and successful execution.
- Leverage first-party data to create targeted, dynamic content that drives engagement and conversions.
- Develop clear, actionable briefs outlining campaign details, goals, target audience, and KPIs.
- Stay up to date with industry trends, new emerging technologies and the competitive landscape.
Requirements
- Bachelor's degree in Marketing, Business, or other related field or an equivalent combination of education and experience.
- 3-5 years of experience in email marketing, CRM, or a related field.
- Strong communicator with exceptional project management skills, who thrives in a collaborative environment and has the ability to work effectively with cross-functional teams.
- Motivated individual who consistently takes initiative and proactively seeks out opportunities to add value beyond core responsibilities.
- Demonstrated analytical and problem-solving skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story.
- Proficiency in MS Word, Excel, and PowerPoint.
Nice to Have
- Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
- Experience using Tableau, Salesforce Marketing Cloud and Adobe Journey Optimizer.
- Familiarity with Small Business audiences and franchised, multi-unit retail services.
Qualifications
- Educational background in Marketing, Business, or related field.
- Experience in email marketing or CRM roles.
Benefits & Perks
- Competitive compensation and benefits to support your health and well-being.
- Opportunities for career development and skill growth.
- Work environment that values challenges, teamwork, and making a meaningful difference.
Working at H&R Block
Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. We value an inclusive environment, teamwork, and a commitment to helping others.
Job Details
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About H&R Block
Website
hrblock.com
Company Size
10000+ employees
Location
Kansas City, MO
Industry
Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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