Marketing Manager, WSLI Memberships

About the Role

Key Responsibilities

• Implement the acquisition marketing strategy focused on acquiring new members for 2-3 community cohorts.
• Work closely with the WSJLI membership team to better understand benefit changes/enhancements as well as new content and leverage them as new business sales tactics to prospects.
• Manage and monitor ongoing campaigns, working with paid media, direct mail, golden ticket, email performance- and pivoting strategy when goals and ROI are not met.
• Work alongside the sales enablement team to build and deliver assets to drive new business sales.
• Drive registrations for annual membership events and work alongside event marketers to craft strategy for 50+ WSJLI events annually.
• Provide post-campaign analysis - drawing on successes and failures to identify tactics that are working to achieve business goals.
• Work closely with our data team to build dashboards to track overall new business performance across marketing and sales to help empower business decision making.
• Develop quarterly briefings for senior leadership to review campaign performance and overall pacing toward budget goals.
• Work closely with a Brand Marketing partner on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response.
• Manage marketing budgets for all acquisition campaigns - monitoring the effectiveness of all activity and making timely adjustments to maximize ROI.

Requirements

• Bachelor's Degree required.
• 4-7 years' experience in performance marketing experience ideally within an international environment.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Proven delivery of positive results and growth through direct marketing.
• Analytical and data-driven, but also have a passion for creativity and forward-thinking flair.
• Adopt a test-learn-optimize approach to all marketing initiatives.
• Be able to take responsibility for initiatives and encourage a positive 'can do' attitude at all times.
• Be able to embrace and drive change in a fast-pace environment.
• Experience using CRM and marketing automation platforms, ideally with Salesforce and Eloqua.
• Digital marketing expertise that has driven business outcomes.

Nice to Have

• Experience within an international environment.
• Experience with Salesforce and Eloqua platforms.

Benefits & Perks

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program