Marketing Operations and Insights Manager - CRM

About the Role

Key Responsibilities

• Facilitate effective decision making and execution of strategy in alignment with the vision and strategic direction of the marketing organization.
• Lead and develop a team of individual contributors within the Marketing Operations and Insights organization.
• Serve as the hub for all marketing organization, global, and US field communications.
• Ensure consistent methods of measurement across channels and audiences.
• Align timing of critical programs cross-functionally to ensure field focus and support from marketing functions.
• Collaborate with marketing leadership to develop annual and quarterly goals, track progress, and report on performance.
• Function as a thought partner and serve in an advisory capacity to marketing and commercial leadership teams.
• Coordinate operations functions including annual budgeting, marketing enablement, digital infrastructure, analytics, and data management.
• Lead the preparation of key marketing deliverables through cross-functional stakeholder management.
• Create, manage, and develop the Marketing Operations and Insights organization.
• Support strategic planning processes for the CRM division, focusing on marketing needs.
• Develop processes for functional alignment to strategic plans and objectives.
• Lead analytics for the commercial marketing team, including activity impact assessment and scoring.
• Prepare business proposals, make strategic recommendations, and implement operational plans.
• Build digital infrastructure to support future marketing initiatives.
• Develop and execute global and US communications strategies, including channel development.
• Respond to urgent business issues and opportunities with independent insights.

Requirements

• Bachelor's Degree in Business, Marketing, Engineering, or related field.
• 7+ years of experience with increasing responsibility in marketing and/or sales, preferably in medical devices or with an advanced degree and at least 5+ years of relevant experience.
• Proven track record recruiting, leading, and developing teams.
• Strong analytical mindset and ability to make data-driven decisions.
• Strong marketing fundamentals in targeting, segmentation, positioning, and channel management.
• Global mindset and ability to collaborate across functions and regions.
• Experience developing and executing strategic approaches.
• Ability to synthesize complex data into succinct insights.
• Excellent communication skills for summarizing strategies and data.
• Experience in strategic planning, business development, or management consulting is desirable.
• Proficiency with Microsoft Word, Excel, PowerPoint, and Power BI for dashboards and data visualization.
• Strong strategic, analytical, and business judgment skills.

Nice to Have

• MBA or Master's Degree with a minimum of 8 years of relevant experience.
• 5+ years of people management experience with proven leadership ability.
• Experience in medical devices, healthcare, management consulting, or investment banking.
• Experience in business development or strategy functions.
• Advanced skills in Power BI, dashboard creation, and data visualization.
• Demonstrated success in managing teams and change initiatives.
• Financial modeling and sensitivity analysis experience.
• Understanding of market research techniques.

Benefits & Perks

• Competitive salary and flexible benefits package.
• Salary range: $156,000 - $234,000 (USD).
• Eligibility for short-term incentive (Medtronic Incentive Plan).
• Health, Dental, and Vision insurance.
• Health Savings Account, Flexible Spending Account.
• Life insurance, Long-term disability leave.
• Dependent daycare spending account, Tuition assistance/reimbursement.
• Global well-being program (Simple Steps).
• Incentive plans, 401(k) with employer contribution and match.
• Paid time off, holidays, Employee Stock Purchase Plan.
• Employee Assistance Program, Non-qualified Retirement Plan, Capital Accumulation Plan (for senior roles).