Marketing Operations Manager

About the Role

Key Responsibilities

• Own and optimize the marketing automation platform (HubSpot) and ensure seamless integration with Salesforce CRM and Gainsight CS.
• Establish best practices for email setup, list management, and campaign execution, supporting website updates in Webflow and tracking performance using HubSpot.
• Partner with demand generation and content teams to build and QA email campaigns, nurture programs, lead scoring models, and workflows.
• Identify, track, and implement new ideas to improve BDR response rate via email prospecting to help BDRs achieve sales qualified meeting goals.
• Ensure clean, compliant, and unified marketing data across systems and expand marketing opt-in lists in HubSpot.
• Maintain lead lifecycle tracking, contact segmentation, and system integrations.
• Develop account-based dashboards and reporting frameworks to highlight campaign performance, funnel health, and key insights for Marketing and Sales.
• Collaborate with demand generation to analyze and optimize campaign effectiveness across channels.
• Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in HubSpot and SFDC.
• Track open and click-through rates in Outreach to ensure BDR team performance aligns with best practices.
• Work closely with Rev Ops to align on MQL/SQL definitions, ensure smooth lead handoffs, and maintain clear funnel metrics.
• Help ensure marketing practices adhere to privacy regulations (GDPR, CCPA) and internal data security standards.
• Stay current on best practices in marketing automation, lead management, and MarTech trends.

Requirements

• 3-5 years of experience in marketing operations or revenue operations, ideally within a B2B SaaS company.
• Hands-on experience managing HubSpot's marketing platform.
• Familiarity with Salesforce CRM and Gainsight CS, and knowledge of tools like Crossbeam.
• Knowledge of Outreach and its use for tracking and improving BDR effectiveness.
• Proven experience building custom dashboards in SFDC and performance reports.
• Strong grasp of tracking and reporting for email, social, and paid SEO campaigns.
• Excellent project management and multitasking skills.
• A self-starter mindset with initiative, comfort with ambiguity, and process optimization skills.
• Strong attention to detail and a passion for clean data.
• Excellent communication skills and a collaborative spirit.

Nice to Have

• Previously worked in eCommerce or at a consumer products company.
• Knowledge of HTML/CSS for email and landing page troubleshooting.
• Familiarity with sales enablement tools such as Outreach or SalesLoft.

Benefits & Perks

• Rich Health Dental & Vision plans
• Competitive salary commensurate with experience
• 401K plan with match
• Flexible PTO
• Commuter benefits
• Employee Assistance Program (EAP)
• Free on-site amenities including snacks, coffee, beer & wine, and a gym
• Access to Personal Learning Development Library
• Publicis ‘Work Your World' initiative: ability to work from any of the 100+ countries for six weeks a year
• Volunteer opportunities