Marketing Operations Manager

Tacton

Chicago, IL

Full Time

Senior

114k-158k

5 days ago

Job Description

About the Role

We are seeking a data-obsessed, tech-savvy, and highly analytical Marketing Operations Manager to lead and evolve our marketing operations function. This role is critical in ensuring precise channel attribution, airtight CRM and martech management, and advanced reporting across all marketing activities. As the owner and admin of our marketing technology stack, you will be the go-to expert for attribution, lead tracking, and ROI analysis. The ideal candidate is passionate about marketing data accuracy, understands both paid and organic demand generation channels, and can connect marketing investment directly to pipeline and revenue. This role reports directly to the CMO and will be instrumental in developing board-level reports, forecasts, and dashboards that drive strategic decisions.

Key Responsibilities

Build and continuously refine multi-touch attribution models (first-touch, last-touch, and beyond).
Ensure accurate tracking of all marketing channels (paid search, paid social, organic, events, referral, email, partner, etc.) with deep, granular data.
Maintain high data hygiene across UTMs, source/medium, and campaign tags.
Deliver full-funnel performance reporting across campaigns.
Provide ROI analysis to guide strategic marketing investments.
Own and manage the marketing CRM (HubSpot, Salesforce, 6Sense, LinkedIn, Google Analytics, etc.) to ensure accurate attribution, lifecycle tracking, and lead flow.
Partner with Sales Operations to align on lead management, scoring, and routing rules.
Continuously monitor and improve data accuracy and enrichment.
Act as super admin for the entire marketing technology stack (CRM, MAP, web analytics, ABM, attribution tools, etc.).
Identify gaps, redundancies, and opportunities within the stack.
Lead integrations between platforms (e.g., Salesforce, HubSpot, Attribution tools, Web analytics).
Partner with the CMO and Demand Generation leadership to forecast pipeline and revenue contribution from marketing.
Support preparation of board decks, QBRs, and C-level reports.
Deliver actionable dashboards and insights for sales, leadership, and finance.

Requirements

6+ years in a marketing operations or revenue operations role, ideally in B2B SaaS or manufacturing tech.
Deep expertise in multi-channel attribution models and marketing analytics.
Proven experience managing CRM and MAP systems (preferably Salesforce and HubSpot).
Familiarity with attribution/reporting tools (e.g., Bizible, Dreamdata, GA4, Looker, Tableau).
Strong background in martech stack strategy and integrations (HubSpot, Salesforce, 6sense, Gong, etc.).
Highly analytical and metrics-driven, with strong project management skills.
Excellent communication skills, with the ability to explain technical concepts to senior stakeholders.

Nice to Have

Experience preparing marketing reports for investors or boards.

Qualifications

Educational background is not explicitly specified, but extensive experience in marketing operations is required.

Benefits & Perks

Opportunity to grow your career in a global organization that values teamwork and individual development.
Work with cutting-edge technology in the manufacturing industry.
Flexible working conditions, knowledge-sharing, and a culture built on mutual respect and collaboration.

Working at Tacton

Collaborative, Engaged, Trustworthy, Customer-Oriented, Visionary—if these values resonate with you, we'd love to hear from you! At Tacton, we celebrate diversity and strive to create an inclusive environment where everyone feels welcome. Our team consists of people from all over the world, and we believe this diversity makes us stronger. We foster an environment of mutual respect, collaboration, and continuous learning.

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