Marketing Operations Manager

About the Role

Key Responsibilities

• Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver targeted campaigns.
• Develop and implement automated outbound campaigns tied to intent signals and lifecycle marketing programs such as onboarding, re-engagement, upsell, and churn prevention.
• Ensure high-quality audience segmentation and targeting by integrating Hightouch with Salesforce, marketing automation tools, and sales automation tools.
• Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch, CRM, marketing automation platforms, and analytics tools.
• Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives.
• Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
• Drive continuous improvement in marketing workflows, reporting cadences, and governance processes to ensure data-driven decision-making.
• Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity.
• Support company-wide strategic initiatives by providing insights and executing operational improvements to enhance marketing impact.

Requirements

• 4+ years of experience in marketing operations within a high-growth B2B, SaaS, or tech environment.
• Hands-on experience with Salesforce, marketing automation tools (e.g., Marketo, HubSpot, Customer.io), and BI platforms (e.g., Tableau, Looker).
• Experience with Hightouch or Census is required.
• Experience partnering with demand generation teams on performance marketing (paid social, paid search) and SEO/AIO campaigns, including audience creation, automation setup, campaign tagging, tracking, attribution, and performance governance.
• Experience in SQL and data manipulation for deeper analysis.
• Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI.
• Exceptional communication and stakeholder management skills.
• Strong project management skills with the ability to prioritize and execute multiple initiatives within deadlines.
• High attention to detail, intellectual curiosity, and a passion for data-driven business impact.

Nice to Have

• Experience working with Account-Based Marketing (ABM) tools and tactics.
• Knowledge of enterprise marketing strategies.
• Experience in a high-growth SaaS environment.

Qualifications

• Educational background not explicitly specified, but relevant experience and skills are emphasized.

Benefits & Perks

• Competitive total target cash compensation ($134,000 - $164,000 USD) including base and variable pay.
• Equity consideration and other benefits including medical, vision, and dental insurance.
• Comprehensive medical, vision, and dental care.
• Mental wellness benefits.
• Generous vacation policy and additional holidays.
• Enhanced parental leave.
• Volunteer time off.
• Pre-tax benefits including 401(K), wellness benefits, and holiday breaks.