Marketing Operations Manager, Campaigns

About the Role

Key Responsibilities

• Build and maintain campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels [Events, Webinars, Conferences, Paid Media, Email, and Content Syndication]
• Ensure accurate lead capture by maintaining integrations between marketing tooling and Salesforce, ensuring leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs
• Report on campaign performance across channels, including MQLs, funnel conversion, and ROI; collaborate with Marketing and Sales to share insights and improve lead workflows, data quality, and campaign impact
• Support the evolution of the lead scoring model to ensure the best quality and highest intent leads are handed off to Sales
• Partner with the Lifecycle team to create scalable nurture flows and self-serve experiences for leads that are not qualified or ready to engage with Sales
• Partner with Marketing and Sales to build, refine, and scale automated Outreach messaging campaigns that increase engagement and drive measurable pipeline impact
• Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations

Requirements

• 4+ years of experience within marketing operations within a B2B software company
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution
• Analytical thinking with the ability to turn data into actionable insights and recommendations
• A bias for action and comfort working in a fast-paced, evolving environment

Nice to Have

• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL
• Experience using AI tools to enhance campaign creation, personalization, or performance

Qualifications

• Educational background is not explicitly specified, but relevant experience and skills are emphasized

Benefits & Perks

• Equity to employees
• Health, dental & vision insurance
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO and company recharge days
• Learning & development stipend
• Work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles
• Annual bonus plan for eligible non-sales roles