Marketing Operations Manager, Campaigns

About the Role

Key Responsibilities

• Build and maintain campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels such as Events, Webinars, Conferences, Paid Media, Email, and Content Syndication
• Ensure accurate lead capture by maintaining integrations between marketing tooling and Salesforce, ensuring leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs
• Report on campaign performance across channels, including MQLs, funnel conversion, and ROI; collaborate with Marketing and Sales to share insights and improve lead workflows, data quality, and campaign impact
• Support the evolution of the lead scoring model to ensure high-quality, high-intent leads are handed off to Sales
• Partner with the Lifecycle team to create scalable nurture flows and self-serve experiences for leads not yet qualified or ready to engage with Sales
• Partner with Marketing and Sales to build, refine, and scale automated outreach messaging campaigns that increase engagement and drive measurable pipeline impact
• Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations

Requirements

• 4+ years of experience within marketing operations within a B2B software company
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution
• Analytical thinking with the ability to turn data into actionable insights and recommendations
• A bias for action and comfort working in a fast-paced, evolving environment

Nice to Have

• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL
• Experience using AI tools to enhance campaign creation, personalization, or performance

Qualifications

• Educational background is not explicitly specified, but 4+ years of relevant experience is required

Benefits & Perks

• Health, dental & vision insurance
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO and company recharge days
• Learning & development stipend
• Work from home stipend
• Cell phone reimbursement
• Equity and a competitive compensation package
• Sales incentive pay for most sales roles and annual bonus plan for eligible non-sales roles