Marketing Operations Manager III

About the Role

Key Responsibilities

• Serve as a partner for the Ecosystem & Lifecycle Marketing Team owning the implementation of customer lifecycle campaigns through strong technical use of Marketo.
• Understand business and technical goals and support requests coming from the Ecosystem & Lifecycle Marketing Team.
• Drive desired outcomes through efficient campaign implementation.
• Complete requests with high accuracy and meet deadlines.
• Adhere to and champion data governance guidelines and campaign best practices.
• Provide post-launch support, including monitoring campaign performance and delivering final documentation.
• Evaluate, implement, and maintain new technologies including add-on apps to improve campaign optimization.
• Be open to learning new marketing automation tools.

Requirements

• 5+ years of experience in building complex customer lifecycle automations in Marketo.
• A high level of technical and analytical competence.
• Experience leading significant projects demonstrating results in campaign orchestration, optimization, personalization, targeting, data standardization, and process standardization.
• Hands-on experience with Custom Objects, dynamic and shared content through email scripting (Velocity Script) in Marketo.
• Natural problem-solving skills, with high intellectual curiosity and focus.
• Deep understanding of how campaign components interconnect.
• Ability to troubleshoot quickly and find root causes of problems.
• Ability to work on multiple complex projects, meet deadlines, and deliver accurately.
• Ability to articulate and educate team members on campaign best practices and advanced marketing automation know-how.
• Experience in process optimization.
• Deep understanding of campaign engagement data to provide insights and data-driven recommendations.

Qualifications

• Relevant education, certifications, or experience in marketing automation and campaign management.

Benefits & Perks

• Comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance.
• Paid time off for salaried personnel.
• Paid sick leave for hourly employees on a Service Contract Act project.