Marketing Operations Senior Manager

About the Role

Key Responsibilities

• Design, implement, and manage end-to-end campaign workflows across all marketing channels (email, digital advertising, events, content syndication).
• Execute lead management processes, including lead scoring, routing, and nurturing programs.
• Manage campaign setup, testing, deployment, and performance tracking across marketing automation platforms.
• Coordinate campaign calendars and ensure proper campaign attribution and tracking implementation.
• Serve as the hands-on administrator for key marketing technology platforms (Pardot/Marketo/HubSpot, Salesforce, analytics tools).
• Maintain data integrity across all marketing systems and troubleshoot technical issues.
• Implement and manage marketing automation workflows, lead scoring models, and segmentation strategies.
• Support the evaluation and implementation of new marketing technologies and integrations.
• Ensure data accuracy and consistency across CRM, marketing automation, and analytics platforms.
• Implement and maintain data hygiene processes, including deduplication, standardization, and enrichment.
• Manage database segmentation and list management for targeted campaigns.
• Create and maintain data documentation and standard operating procedures.
• Develop and document standardized marketing operations processes and workflows.
• Identify bottlenecks and inefficiencies in current processes and implement solutions.
• Create and maintain campaign request workflows and project management processes.
• Establish quality control checkpoints and approval processes for campaign deployment.
• Build and maintain campaign performance reports and dashboards for marketing leadership.
• Track and analyze key marketing metrics including lead generation, conversion rates, and campaign ROI.
• Support monthly business reviews with data preparation and analysis.
• Collaborate with the analytics team on attribution modeling and advanced measurement initiatives.
• Work closely with partner marketing to track, measure, and report on ROI of partner MDF investments.
• Create and maintain partner dashboards and reporting templates for MDF performance.
• Partner with Sales Operations to optimize lead handoff processes and ensure proper follow-up.
• Collaborate with partner marketing, demand generation, content, and field marketing teams to execute campaigns.
• Collaborate with IT and data teams on system integrations and data flow optimization.
• Support executive reporting by providing partner performance data and insights.

Requirements

• 10+ years of marketing operations experience, preferably in B2B technology companies with partner marketing experience.
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
• Proven track record of managing complex, multi-channel marketing campaigns and partner-funded activities.
• Experience with marketing analytics and reporting tools (Google Analytics, Tableau, Excel) and dashboard creation.
• Strong project management skills with experience managing multiple concurrent initiatives and stakeholder reporting.
• Advanced proficiency in marketing automation platforms and CRM administration.
• Strong analytical skills with experience in data analysis and reporting.
• Working knowledge of HTML, basic SQL, and API integrations.
• Experience with campaign attribution and lead routing methodologies.
• Familiarity with digital advertising platforms and tracking implementation.
• Exceptional attention to detail and process-oriented mindset.
• Strong problem-solving abilities and troubleshooting skills.
• Excellent communication and collaboration skills across technical and non-technical teams.
• Ability to work independently while supporting broader team objectives.
• Adaptability and comfort working in a fast-paced, evolving environment.

Nice to Have

• Bachelor's degree in Marketing, Business, or related field.
• Experience building marketing operations functions in high-growth environments.
• Knowledge of data privacy regulations (GDPR, CCPA) and compliance requirements.
• Certification in relevant marketing technology platforms.
• Experience with ABM (Account-Based Marketing) tools and strategies.

Benefits & Perks

• Opportunity to build foundational systems that scale with organizational growth.
• Work closely with the VP of Marketing Analytics and Operations.
• Potential for leadership responsibilities as the team expands.
• Involvement in advanced analytics and data science projects.
• Strategic planning and process ownership opportunities.
• Cross-functional project leadership and stakeholder management.
• Professional development in emerging marketing technologies and methodologies.