Marketing Operations Specialist

Dayton Lamina Corporation

Dayton, OH

Full Time

Mid Level

50k-63k

3 days ago

Job Description

About the Role

Dayton Lamina is a world leading manufacturer of tools and tooling components for the metal stamping and plastic molding industries. With approximately 1,100 employees across multiple locations and more than $220 million in sales, the company has over 100 years of quality products and support. Headquartered in Dayton, OH, Dayton Lamina was formed in 2014 as a MISUMI Group Company, comprising trusted brands such as Dayton Progress, Danly/IEM, Lamina, and Lempco. The role involves supporting data-driven marketing processes and campaigns to generate qualified leads, blending digital marketing, content creation, and light product marketing in a collaborative environment.

Key Responsibilities

Create content and lead editorial planning, including drafting blog posts, social content, and supporting lead generation materials such as whitepapers and infographics.
Execute campaigns that convert site traffic into leads using landing pages, calls-to-action, and lead generation content.
Support marketing automation efforts and lead nurturing workflows via email, content, and social media.
Develop reporting and analytics to evaluate campaign performance and lead quality.
Learn B2B industrial sales processes and support basic CRM and/or SFA data entry and process mapping.
Collaborate with product and sales teams to develop product content and support internal and external communication efforts.
Help maintain and update marketing systems (CRM, website CMS, eCommerce) with guidance from senior team members.
Create product content such as sales enablement documentation, case studies, product videos, website copy, blog posts, and responses for Quora/forums.
Participate in team meetings and presentations to communicate campaign results or share marketing insights.
Assist with marketing operations documentation, campaign tracking, and process improvements.

Requirements

BA/BS degree or equivalent work experience in Marketing, Communications, Business, or a related field.
1-3 years of experience in a marketing role involving campaign coordination, digital marketing, or content support.
Strong written and verbal communication skills.
Familiarity with marketing systems such as HubSpot, Mailchimp, WordPress, Salesforce, or similar.
Comfortable with data analysis and using insights to improve marketing performance.
Self-motivated, detail-oriented, and able to manage multiple tasks with support from senior team members.

Nice to Have

Experience in a B2B or manufacturing-related setting.
Exposure to Adobe Creative Suite or similar creative tools.
Familiarity with website content updates via CMS platforms like WordPress.
Experience collaborating with external vendors or agencies.

Qualifications

Educational background in Marketing, Communications, Business, or related field.

Working at Dayton Lamina Corporation

The role offers a collaborative environment with opportunities for growth in marketing systems and skills development. The company values quality, support, and a long-standing reputation in the metalworking and plastics industries.

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