Marketing Operations Specialist

About the Role

Key Responsibilities

• Create and manage workflows, lists, and segmentation to automate marketing processes and increase efficiency
• Collaborate with cross-functional teams to develop processes to improve lead management processes and ensure a smooth transition of leads from marketing to sales
• Work with the marketing team to set up landing pages, emails, CTAs, and multi-channel campaigns with accurate targeting, personalization, and compliance
• Monitor and analyze email campaign performance, including open rates, click-through rates, and conversion rates, making recommendations for improvement
• Support campaign execution by ensuring accurate set-up, tracking, and targeting across digital channels (email, social, web, paid media)
• Maintain data hygiene and segmentation for accuracy and consistency across platforms
• Lead campaign QA, testing, and documentation of best practices by creating SOPs for campaign execution and lead management
• Manage pre- and post-event contact lists for tradeshows and webinars
• Assist with building and maintaining reports that provide visibility into funnel health, lead flow, and ROI

Requirements

• Bachelor's degree in Business, or related field
• 3-5 years of experience in marketing operations or a related role, preferably in B2B or technology environment
• Proven self-starter who can manage multiple projects independently and effectively prioritize competing demands
• Able to think critically and adapt quickly to changing priorities
• Clear written and verbal communication skills
• Continuously seeks ways to improve processes and drive efficiency
• Highly organized and excellent attention to detail, with a strong focus on delivering high-quality work
• Collaborative team player who can work cross-functionally
• Data-driven and intellectually curious
• Strong understanding of lead management, campaign attribution, and funnel reporting
• Hands-on experience with marketing automation (Pardot, Marketo, Hubspot) and Salesforce CRM, including setting up campaigns and managing contacts/leads in Salesforce
• Proficient in Microsoft Excel; familiarity with Power BI tools is a plus

Nice to Have

• Experience in B2B software or tech industry
• Experience in financial services, automotive, or lending sectors
• Familiarity with market research and competitive analysis
• Admin experience with Account Engagement (Pardot) and Salesloft