Marketing Operations Specialist: Ad Ops & Analytics

About the Role

Key Responsibilities

• Own ad ops across platforms: Google, Meta, LinkedIn, TikTok, and beyond — from buildout to optimization
• Build full-funnel analytics: Implement and manage GA4, GTM (web + server-side), and cross-platform tracking
• Create attribution clarity: Develop and maintain multi-touch attribution models and reporting dashboards
• Turn data into action: Provide insights and recommendations that improve performance and drive ROI
• Collaborate cross-functionally: Work closely with strategy and creative teams to inform campaign development
• Leverage AI: Use tools to improve reporting, QA, analysis, and performance
• Support and guide others in Marketing Ops while collaborating with HubSpot and CRM specialists

Requirements

• 3+ years in a digital marketing, ad ops, or marketing analytics role (agency experience a plus)
• Pro-level skills in Google Ads, Meta Ads, LinkedIn, TikTok Ads
• Expert knowledge of GA4, GTM (event tagging, server-side, dataLayer), and tracking best practices
• Strong attribution and reporting skills: Looker Studio / Data Studio, and maybe some SQL, BigQuery, or Python
• Great communicator: able to present insights clearly to both internal teams and clients

Nice to Have

• HubSpot platform experience
• Hands-on use of AI tools to automate or enhance marketing workflows
• A strategic mind for creative testing, audience segmentation, and campaign ideation

Qualifications

• Experience in digital marketing, ad operations, or marketing analytics (3+ years)

Benefits & Perks

• Competitive salary: $65K-$85K depending on experience
• Hybrid schedule: 3 in-office, 2 remote
• Great office vibes in downtown Providence (coffee + culture included)
• Half-day Fridays in summer
• Medical, dental, vision + 401(k) with match
• Generous PTO + paid holidays
• Professional development budget + certification support
• Real ownership of your work and a supportive team