Marketing Operations Specialist - Content Producer

About the Role

Key Responsibilities

• Lead the execution of multiple creative projects, ensuring smooth workflow from concept to delivery.
• Manage incoming creative and content briefs, ensuring accuracy, clarity, and strategic alignment before kickoff.
• Work within and help refine project management tools/resources to manage timelines, budgets, and resources to ensure all content is produced on time and within the defined scope.
• Oversee the production of various content types, including video, digital assets, print collateral, social media content, signage, email campaigns, and internal communications.
• Work closely with marketing, creative, and communications teams to align on objectives, creative direction, and project scope.
• Act as the main point of contact for project stakeholders to provide updates, gather feedback, and manage revisions.
• Ensure proper management, organization, and archiving of creative assets.
• Maintain high-quality standards throughout the creative process, ensuring that all deliverables meet the health system's objectives and brand guidelines.
• Collaborate with external vendors, including photographers, videographers, and other freelance creatives, ensuring effective coordination, contract management, and delivery of quality work.
• Monitor the effectiveness of creative projects, track KPIs, and provide reporting on project outcomes.
• Continuously evaluate and refine content production workflows to enhance efficiency and quality.

Requirements

• B.S./B.A. in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in content production and marketing operations, preferably within an in-house creative or agency environment.
• Proficiency in project management tools (e.g., Asana, Workfront, Monday.com) and digital asset management systems.
• Strong portfolio showcasing content creation and production expertise.
• Proven experience in navigating production-related talent and business affairs.
• Excellent organizational and problem-solving skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong understanding of brand management and storytelling.
• Creative and innovative mindset with a passion for healthcare.
• Experience managing incoming briefs, ensuring accuracy, feasibility, and strategic alignment before production begins.
• Ability to manage multiple projects in a deadline-driven environment, while effectively managing priorities and stakeholders.
• Demonstrated ability to deal with ambiguity and manage through it.
• Experience collaborating with creative, content, and marketing teams to drive efficient production processes.
• Knowledge of design principles, brand consistency, and storytelling in content creation.
• Strong attention to detail and commitment to high-quality work.
• Ability to balance creativity with operational efficiency.
• Exceptional organizational, problem-solving, and communication skills.
• Ability to build strong relationships and instill trust with internal stakeholders, external vendors, and leadership teams.
• Work independently and collaboratively, making data-driven decisions to optimize content production efforts.
• Knowledge of digital marketing platforms, social media, and content management systems is a plus.
• Proficiency in Project Management tools (Asana), Asset Management Tools; Microsoft Office: Word, Excel, PowerPoint, Teams, SharePoint, and Outlook.

Nice to Have

• Knowledge of healthcare marketing regulations (HIPAA compliance, patient-sensitive content).
• Experience in healthcare or non-profit organizations.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field.

Benefits & Perks

• Annual salary range of $80,100.80 to $113,068.80.