Marketing Operations Specialist

About the Role

Key Responsibilities

• Co-develop and build marketing emails, landing pages, automations, and optimizing conversions alongside Marketing Management, Creative and Content teams to meet marketing KPIs.
• Successfully build, deploy, maintain and optimize email-based lead generation, demand generation and customer nurture programs using marketing automation software.
• Create and build landing pages, templates, forms, etc.
• Implement automated marketing email/outbound campaigns (i.e. invites to events/webinars, drip & nurture programs and customer communication) across our business units.
• Test and QA marketing emails and automation programs to ensure highest quality of output.
• Conduct A/B and multivariate testing on email subject lines, creative and copy to continually improve ROI.
• Become a highly proficient and 'power-user' of marketing automation and CRM technologies.
• Develop and maintain campaign performance reports, tracking and analysis of programs.
• Maintain and optimize email process and database, including list selection and building, email development and testing and approval process.
• Build marketing automation processes and foster collaboration across segment and solution teams.
• Identify marketing process gaps and work cross-functionally to create processes and procedures.
• Ensure best practices are in place for data cleanliness, email templates, landing page layout and form/lead synchronization across Salesforce and Eloqua.

Requirements

• BA/BS degree (or equivalent) in Marketing, Business, or Information Technology.
• Demonstrate a strong understanding of B2B digital marketing, lead and demand generation.
• 2+ years in digital, marketing operations and/or sales operations.
• High proficiency with Eloqua (or similar marketing automation software) and Salesforce.com (preferably certified and/or admin experience).
• Analytical skills to support data analysis, lead lifecycle management, data hygiene/audit projects, program and channel effectiveness, and pipeline analysis.
• Strong PowerPoint skills to visually present marketing data in a meaningful way for the given audience.
• Must be able to lawfully work within the US and have unrestricted work authorization for US.

Nice to Have

• Results driven and able to work independently to achieve set goals in a fast-paced environment.
• Quick learner, organized, and self-motivated with the ability to define goals.
• Demonstrated ability to deliver outstanding B2B digital conversions.
• Excellent organizational, analytical, and planning skills with great attention to detail.
• Proven Eloqua experience.
• Experienced in email A/B testing, website, ad optimization and retargeting.
• Familiarity with lead scoring.
• Familiarity and experience with using sales and marketing AI tools is a bonus.

Qualifications

• BA/BS degree (or equivalent) in Marketing, Business, or Information Technology.

Benefits & Perks

• Competitive salary range: $62,202-$91,229 per year, with actual compensation based on location, education, skills, and experience.
• Eligible for the company's discretionary annual incentive plan.
• Comprehensive health and well-being programs including medical, vision, dental.
• Generous 401(k) matching contribution.
• Life and disability insurance.
• Mental health coaching.
• Virtual fitness programs.
• Paid personal time off plus 12 paid holidays.
• Parental leave and education reimbursement.