Senior Marketing Automation Specialist

About the Role

Key Responsibilities

• Translating marketing campaigns into campaign execution playbooks within Salesforce Marketing Cloud Account Engagement (formerly Pardot).
• Consulting and staging complicated email nurturing programs to deliver the right content at the right time within the buyer's journey.
• Creating, maintaining, and optimizing assets related to execution, including folders, campaigns, forms, emails, and tracking links.
• Analyzing and delivering performance results of assets against benchmarks and suggesting strategies for optimizing overall campaign performance to the Program lead.
• Managing prospects gathered through external channels such as industry events and content syndication.
• Deeply understanding FactSet's Pardot implementation processes and guidelines, developing, refining, and adhering to internal workflows and procedures to ensure quality, accuracy, compliance, and project efficiency.
• Being a team expert on Pardot and its CRM integration to facilitate deep understanding across the global team through documentation and education.
• Collaborating closely with the Pardot Administrator to meet ongoing digital marketing requirements.
• Supporting and mentoring Marketing Automation Specialists.

Requirements

• 5 years of marketing automation or similar role at a B2B company, with 3+ years in a campaign execution function.
• Strong knowledge of B2B marketing channels and tactics with the ability to translate into system execution.
• Advanced experience with Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM.
• Certification as Salesforce Pardot Consultant or Pardot Specialist is a plus.
• Demonstrated understanding of the current and emerging marketing technology landscape and a desire to learn more.
• Experience working collaboratively with cross-functional, global teams.
• Excellent interpersonal skills and professionalism.

Nice to Have

• Certification as Salesforce Pardot Consultant or Pardot Specialist.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Support for your total well-being including health, life, and disability insurance, retirement savings plans, and a discounted employee stock purchase program.
• Paid time off for holidays, family leave, and wellness days.
• Flexible work accommodations to support work/life harmony.
• A global community dedicated to volunteerism and sustainability.
• Career progression planning with dedicated time each month for learning and development.
• Business Resource Groups that foster connection, growth, and belonging.