Marketing Operations Transformation Lead

Kelly Services

Atlanta, GA

Full Time

Senior

13 days ago

Job Description

About the Role

As a Marketing Operations Transformation Lead, you'll help optimize Nasdaq's Marketing Automation Platform (Marketo) tech stack to help streamline form, program, and campaign set ups and remove technical debt throughout the platform. You'll work closely with Growth, Go-To-Market, and Product Marketing teams to conduct audits, redesign campaign hierarchies, inventory forms and landing pages, document processes, and explore emerging technologies to support enterprise GTM strategies.

Key Responsibilities

Conduct a holistic end-to-end audit of the current Marketo setup, identify areas for improvement, and present findings and optimization proposals to the Manager of Performance Marketing.
Redesign Campaign and Program Hierarchy to streamline reporting efforts, ensure campaigns are properly synced to Salesforce, and improve overall structure.
Take inventory of all Forms and Landing Pages, identify data leaks, clean up form components, and recommend best practices for high-traffic MQL channels.
Document all proposed processes and help build a Marketing playbook to streamline processes across five distinct lines of business.
Research and support preparation strategies for emerging tools such as Customer Data Platforms (CDPs) and AI-powered marketing solutions, in alignment with enterprise GTM governance.
Collaborate across global teams and time zones with clear communication and problem-solving skills.

Requirements

7+ years of experience in Marketing Operations/Automation.
Deep expertise in Marketo, with the ability to transform the current setup.
Expertise in the full Sales funnel, especially Lead management best practices and operations.
Understanding of the Marketo to Salesforce integration and data flow between platforms.
Strong organizational skills, attention to detail, and a proactive mindset.
Ability to collaborate across global teams and communicate effectively.

Nice to Have

Experience with emerging marketing technologies such as Customer Data Platforms (CDPs) and AI-powered solutions.
Experience redesigning marketing automation architectures.
Knowledge of Salesforce integration best practices.

Qualifications

Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

Voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability.
Retirement savings plan, service bonus, and holiday pay plans (up to eight paid holidays per year).
Transit spending account and paid sick leave under applicable state or local plans.

Working at Kelly Services

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status. Kelly emphasizes support, guidance, and opportunities for career growth, fostering an inclusive and supportive work environment dedicated to enriching employees' lives and careers.

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