Marketing Project Manager (Co-Branded Cards)

About the Role

Key Responsibilities

• Manage all work streams related to the Debit Card Marketing Program.
• Collaborate with internal stakeholders to anticipate potential roadblocks and proactively address risks.
• Lead the end-to-end project lifecycle from initiation through execution, ensuring timely and high-quality delivery.
• Support early-month-on-book initiatives by developing activation strategies for new cardholders and creating targeted promotions.
• Lead acquisition efforts to convert rewards members to active card users.
• Work closely with cross-functional teams, including marketing technology, data, and client markets, to ensure seamless execution of campaigns.
• Facilitate vendor onboarding and work with tech teams to stand up new vendors as needed.
• Ensure all campaigns are effectively executed across digital marketing channels, including email and social media.
• Collaborate with marketing tech teams to optimize digital performance.
• Understand and manage proprietary marketing platforms.
• Oversee data sharing, creative setup, measurement, data transfer, and aggregation.
• Utilize marketing performance data to measure success and recommend optimizations.

Requirements

• Minimum of 10 years of experience in marketing project management with a strong background in debit/credit card marketing.
• Proven experience managing email and social media marketing campaigns.
• Familiarity with marketing technology platforms and processes, including data transfer and aggregation.
• Demonstrated ability to manage multiple stakeholders and anticipate project risks.
• Strong intuition and analytical skills to foresee and address challenges before they arise.
• Excellent communication and collaboration skills to work across various teams and levels.

Qualifications

• Experience managing marketing projects in the financial services industry, specifically debit/credit cards.

Benefits & Perks

• Health, Vision, Dental insurance
• 401K plan
• Life Insurance
• Pretax Commuter Benefits
• PTO
• Spending accounts
• Disability coverage
• EAPs