Marketing Senior Advisor, Content and Messaging Strategy - Hybrid

About the Role

Key Responsibilities

• Create storylines, narratives, sales tools, assets, emails, and PowerPoint presentations in collaboration with COEs to execute commercial client campaigns, communications, digital executions, event/tradeshow planning, and other mechanisms to stimulate interest in Evernorth Health Services.
• Develop and execute meaningful and aligned market messages tailored for health services clients, leveraging business knowledge, research/data, and insights to optimize campaigns.
• Manage initiatives that support retention and profit margin goals, working closely with cross-functional groups to drive measurable results.
• Plan and support a series of client events including bi-annual advisory council meetings and co-located meetings as needed.
• Establish and maintain relationships with internal clients and cross-functional partners to advocate for business needs and share relevant information.
• Develop strategic marketing plans, campaigns, and materials to meet business goals across relevant segments.

Requirements

• Strong understanding of B2B marketing channels and healthcare services marketing best practices.
• Experience in developing and executing marketing campaigns, including digital content and measurement.
• Excellent storytelling, writing, PowerPoint, and project management skills.
• Ability to work under pressure, manage multiple projects, and thrive in a fast-paced environment.
• Superior oral and written communication skills.
• Proficiency with Microsoft Office, especially PowerPoint, and experience with content management systems (CMS) and website analytics.
• Experience working with creative teams or outside agencies.
• Ability to translate strategic communication needs into impactful creative executions.
• Bachelor's degree with 7+ years of experience in marketing or communications, or Master's degree with 5+ years of experience.

Nice to Have

• Experience in planning and executing strategic client event/tradeshow experiences.
• Outstanding ability to engage internal and external clients.
• Excellent judgment in handling sensitive and confidential information.
• Ability to work independently and manage multiple projects without compromising quality.
• Ability to work from a Cigna Group office 3 days a week.

Qualifications

• Bachelor's degree with a minimum of 7+ years of experience in marketing or communications, or Master's degree with a minimum of 5+ years of experience.

Benefits & Perks

• Comprehensive range of health-related benefits including medical, vision, dental, and well-being and behavioral health programs starting on day one.
• 401(k) plan with company match.
• Company-paid life insurance.
• Tuition reimbursement.
• Minimum of 18 days of paid time off per year and paid holidays.
• Opportunity to participate in an annual bonus plan.