Marketing Senior Advisor, Content and Messaging Strategy - Hybrid

About the Role

Key Responsibilities

• Develop and execute content including narratives, sales tools, assets, emails, and PowerPoint presentations in collaboration with COEs.
• Support commercial client business campaigns, communications, digital executions, event/tradeshow planning, and other mechanisms to stimulate interest in Evernorth Health Services.
• Work cross-functionally to develop and execute meaningful and aligned market messages tailored for health services clients.
• Leverage business knowledge, research/data, and insights to optimize market messages and communications campaigns.
• Manage initiatives that impact or support retention and profit margin goals within expected timelines.
• Coordinate and support a series of client events including bi-annual advisory council meetings and co-located meetings.

Requirements

• Strong understanding of B2B marketing channels and healthcare services marketing best practices.
• Experience in developing and executing marketing campaigns, including digital and web content management.
• Excellent storytelling, writing, PowerPoint, and project management skills.
• Ability to work under pressure and meet strict timelines in a fast-paced environment.
• Excellent relationship development and management skills.
• Ability to juggle multiple projects simultaneously.
• Travel occasionally (less than 10%).
• Bachelor's degree with a minimum of 7+ years of experience in communications or marketing, or Master's degree with a minimum of 5+ years.
• Experience planning and executing strategic client events/tradeshows.
• Proficiency with Microsoft Office suite, especially PowerPoint, and familiarity with content management systems and website analytics.

Nice to Have

• Experience in integrated marketing communication campaigns, including digital execution and measurement.
• Ability to translate strategic communication needs into impactful creative executions.
• Excellent judgment in handling sensitive and confidential information.
• Ability to work independently and manage multiple projects without compromising quality.

Qualifications

• Bachelor's degree with a minimum 7+ years of experience or Master's degree with a minimum 5+ years of experience in communications or marketing.

Benefits & Perks

• Comprehensive range of health-related benefits including medical, vision, dental, and well-being and behavioral health programs.
• 401(k) with company match.
• Company paid life insurance.
• Tuition reimbursement.
• Minimum of 18 days of paid time off per year and paid holidays.
• Starting salary of $111,800 - $186,400 USD annually, depending on experience and location.
• Participation in an annual bonus plan.