Marketing Senior Advisor, Content and Messaging Strategy - Hybrid

Cigna

Saint Louis, MO

Full Time

Senior

about 1 month ago

Job Description

About the Role

We are currently seeking a Content and Messaging Strategy Senior Advisor aligned to the business marketing team within the Evernorth Health Services lines of business. This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development, differentiated market messaging, storytelling and overall marketing communications support. This role will need to develop strong relationships with cross-functional partners responsible for support of Evernorth's Commercial business growth, upsell and retention objectives across all health services business units. Additionally, this role will serve as the strategic quarterback to 11 Marketing Centers of Excellence (COEs). The company, Evernorth Health Services, creates pharmacy, care and benefit solutions to improve health and increase vitality, relentlessly innovating to make the prediction, prevention and treatment of illness and disease more accessible to millions of people.

Key Responsibilities

Develop and execute content including narratives, sales tools, assets, emails, PowerPoint presentations, and digital content in collaboration with COEs.
Support commercial client campaigns, communications, digital executions, event/tradeshow planning, and other mechanisms to stimulate interest in Evernorth Health Services.
Work cross-functionally to develop and implement meaningful and aligned market messages tailored for health services clients.
Leverage business knowledge, research/data, and insights to optimize market messages and communications campaigns.
Manage initiatives that impact retention and profit margin goals within expected timelines.
Support business event strategy and execution, including bi-annual advisory council meetings and co-located meetings.
Establish and maintain relationships with business partners and internal teams to advocate for business needs and share relevant information.
Serve as a strategic thinker with a strong understanding of B2B marketing channels and client needs.

Requirements

Bachelor's degree with a minimum of 7+ years of experience in communications or marketing, or a Master's degree with a minimum of 5+ years of experience.
Experience in integrated marketing communication campaigns, including digital (website) execution and measurement.
Strong storytelling, writing, and PowerPoint skills.
Experience with content management systems (CMS), web content management, and website analytics.
Excellent project management and time management skills.
Ability to work under pressure and meet strict timelines in a fast-paced environment.
Strong relationship development and management skills.
Ability to manage multiple projects simultaneously.
Willingness to work from a Cigna Group office 3 days a week, as directed.

Nice to Have

Experience planning and executing strategic client event/tradeshow experiences.
Outstanding verbal and communication skills.
Ability to translate strategic communication needs into impactful creative executions.
Experience working with internal creative teams or outside agencies.
High work ethic and 'whatever it takes' mentality.

Qualifications

Bachelor's degree or Master's degree as specified.
Minimum 5+ or 7+ years of relevant experience in marketing or communications.

Benefits & Perks

Not explicitly specified in the description.

Working at Cigna

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. The company values relentless innovation, accessibility of health solutions, and driving growth while improving lives. They emphasize diversity, inclusion, and equal employment opportunity, with policies supporting reasonable accommodations and tobacco-free employment practices.

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