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Marketing Senior Advisor, Content and Messaging Strategy - Hybrid

Cigna

Saint Louis, MO
Full Time
Senior
112k-186k
about 1 month ago

Job Description

About the Role

We are currently seeking a Content and Messaging Strategy Senior Advisor aligned to the business marketing team within the Evernorth Health Services lines of business. This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development, differentiated market messaging, storytelling and overall marketing communications support. The role involves developing strong relationships with cross-functional partners supporting Evernorth's Commercial business growth, upsell and retention objectives across all health services business units, and serving as the strategic quarterback to 11 Marketing Centers of Excellence (COEs).

Key Responsibilities

  • Create storylines, narratives, sales tools, assets, emails, and PowerPoint presentations in collaboration with COEs to execute commercial client campaigns, communications, digital executions, event/tradeshow planning, and other mechanisms to stimulate interest in Evernorth Health Services.
  • Develop and execute meaningful and aligned market messages tailored for health services clients, leveraging business knowledge, research/data, and insights to optimize campaigns.
  • Manage initiatives that support retention and profit margin goals within expected timelines, working closely with cross-functional groups to drive measurable results.
  • Plan and support a series of client events including bi-annual advisory council meetings and co-located meetings as needed.
  • Establish and maintain relationships with business partners, leveraging marketing expertise and market insights to position the business for success.
  • Advocate for business needs within marketing and share relevant information with impacted businesses.

Requirements

  • Strong understanding of B2B marketing channels and healthcare services marketing best practices.
  • Experience in developing and executing marketing campaigns, including digital content and measurement.
  • Excellent storytelling, writing, PowerPoint, and project management skills.
  • Ability to work under pressure, manage multiple projects, and thrive in a fast-paced environment.
  • Excellent oral and written communication skills.
  • Proficiency with Microsoft Office, especially PowerPoint, and experience with web content management systems and website analytics.
  • Experience working with creative teams or outside agencies.
  • Ability to translate strategic communication needs into impactful creative executions.
  • Bachelor's degree with 7+ years of experience in marketing or communications, or Master's degree with 5+ years of experience.

Nice to Have

  • Experience in planning and executing strategic client event/tradeshow experiences.
  • Superior time management and verbal communication skills.
  • Ability to engage internal and external clients effectively.
  • Judgment in handling sensitive and confidential information.
  • Ability to work from a Cigna Group office 3 days a week as directed.

Qualifications

  • Bachelor's degree with a minimum of 7+ years of experience in marketing or communications, or Master's degree with a minimum of 5+ years of experience.

Benefits & Perks

  • Comprehensive range of health-related benefits including medical, vision, dental, and well-being and behavioral health programs starting on day one.
  • 401(k) plan with company match.
  • Company-paid life insurance.
  • Tuition reimbursement.
  • Minimum of 18 days of paid time off per year and paid holidays.
  • Flexible work arrangements with occasional or permanent work from home, requiring internet speeds of at least 10Mbps download/5Mbps upload.

Working at Cigna

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care, and benefit solutions to improve health and increase vitality. The company relentlessly innovates to make the prediction, prevention, and treatment of illness and disease more accessible to millions of people. They focus on driving growth and improving lives, emphasizing a healthy, balanced, and secure work environment.

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Job Details

Posted AtJun 24, 2025
Salary112k-186k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Cigna

Website

cigna.com

Company Size

10000+ employees

Location

Saint Louis, MO

Industry

Direct Life, Health, and Medical Insurance Carriers

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