Marketing Specialist

About the Role

Key Responsibilities

• Lead end-to-end execution of tradeshows and customer events across brands, ensuring seamless logistics coordination, engaging booth experiences, and effective attendee engagement aligned with budget and deadline expectations.
• Collaborate cross-functionally with sales and marketing colleagues to align event goals, messaging, collateral and lead management processes.
• Produce tailored content and marketing collateral specific to events, enhancing brand visibility and audience engagement.
• Manage the timely delivery and organization of event materials, prioritizing efficiency and attention to detail.
• Build compelling sales and marketing presentations, customer communications, and automated campaigns for significant sales initiatives.
• Ensure measurable ROI in digital marketing campaigns to ensure successful outcomes and sales growth.
• Produce and maintain high-quality commercial product assets and collateral that align with brand standards and enhance rep agency and distributor collaboration.
• Refresh and update marketing content and assets periodically to align with seasonal strategies and initiatives.
• Support marketing team with in-studio and lifestyle photo and video shoots.
• Optimize eCommerce platform product listings ensuring they are accurate, visible, and consistent with brand identity.
• Collaborate on content strategies for product pages to enhance conversion rates and reinforce our brand presence.
• Support planning and execution of digital channel campaigns and promotions, using market insights to drive success.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 3 years of relevant experience in a marketing-related role, with a proven ability to manage multiple projects and priorities.
• Proficient in Microsoft Office suite and Adobe Acrobat.
• Strong verbal and written communication skills.
• Well-developed organization skills and strong attention to detail.
• Proactive and data-driven decision-making skills.
• Ability to travel 5-10 days annually for tradeshows.
• Ability to package and ship tradeshow assets including ordering, storage handling and shipping duties; capable of lifting 30 lbs. for event preparations.

Nice to Have

• Experience in planning and driving in-person events both on-site and with vendor or customer partners.
• Experience implementing digital marketing campaigns.
• Expertise in content development for various digital channels.
• Graphic design skills using Adobe Creative Suite.
• Ability to handle project timelines effectively in a fast-paced environment.
• Solid budgeting and financial analysis skills.

Benefits & Perks

• Flexible, competitive benefits plans including medical insurance, dental and vision coverage.
• Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition programs.
• Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.