Marketing Specialist 2 : 25-05527

About the Role

Key Responsibilities

• Conduct local and regional market research to unveil growth opportunities and consumer behavior trends.
• Support the planning and execution of retail activations in collaboration with field teams and retail partners, ensuring brand consistency.
• Utilize relevant KPIs to forecast and track the impact of regional campaigns, preparing insightful post-activation reports.
• Develop localized marketing materials and coordinate with stakeholders for seamless execution of regional marketing programs.
• Evaluate vendor proposals, managing budgets and timelines efficiently for regional activations.

Requirements

• Proficiency in marketing tools and platforms, e.g., CRM.
• Strong analytical skills with the ability to interpret data for strategic decision-making.
• Excellent verbal and written communication for effective stakeholder collaboration.
• Prior experience in the retail industry, particularly within marketing or field marketing, is highly preferred.
• Familiarity with retail operations and activation logistics will be advantageous.