Marketing Specialist

About the Role

Key Responsibilities

• Assist in planning and executing marketing campaigns across digital, social, and print channels.
• Write, edit, and proof compelling copy for advertising, email, web, and tradeshow materials.
• Partner with the marketing creative team on design assets that align with brand guidelines.
• Manage content calendars and scheduling for social media platforms.
• Monitor engagement, respond to inquiries, and track performance metrics.
• Collaborate with product development and merchandising to create product launch campaigns.
• Develop sales and dealer support materials including lookbooks, point-of-sale collateral, and showroom signage.
• Track campaign performance, website analytics, and social media insights.
• Prepare reports with actionable recommendations to improve future initiatives.
• Support marketing activities for High Point Market and other key industry events.
• Help coordinate event promotions, presentations, and on-site marketing materials.

Requirements

• Bachelor's degree in marketing, communications, or related field (or equivalent experience).
• 2-4 years of marketing experience, ideally in consumer goods, retail, or furniture/home décor.
• Strong writing and communication skills with an eye for detail and design.
• Proficiency in Microsoft Office; familiarity with Adobe Creative Suite, Canva, or similar tools is a plus.
• Knowledge of social media management platforms (Meta Business Suite, Sprout, etc.).
• Experience with website CMS, email marketing platforms, and Google Analytics preferred.
• Strong project management skills, ability to juggle multiple priorities in a fast-paced environment.

Nice to Have

• Familiarity with Adobe Creative Suite, Canva, or similar design tools.
• Experience with website CMS, email marketing platforms, and Google Analytics.

Qualifications

• Bachelor's degree in marketing, communications, or related field (or equivalent experience).
• 2-4 years of marketing experience in relevant industries.

Benefits & Perks

• Competitive compensation and bonus plan
• Comprehensive medical, dental, vision plans including a generous employer health saving account (HSA) contribution each plan year
• Matching 401k employer contributions
• Tuition reimbursement program
• Career development focus including training opportunities and leadership development programs
• A culture that encourages forward-thinking, team-building and creative problem solving
• Charitable giving and volunteering in communities
• Work environment that values and respects all individuals