Marketing Specialist

About the Role

Key Responsibilities

• Contribute to the planning and rollout of integrated marketing campaigns aligned with company goals, product launches, and customer lifecycle stages.
• Write compelling and conversion-driven content for a variety of formats—blogs, emails, landing pages, paid ads, case studies, social posts, and more—to support marketing campaigns and initiatives.
• Ensure consistent voice and tone across all marketing materials, helping evolve and maintain our brand identity across channels and audience segments.
• Help manage content within marketing platforms (CMS, email, ads), ensuring timely updates and alignment with campaign goals.
• Monitor, measure, and report on key marketing metrics such as traffic, engagement, conversion, and ROI, using insights to refine tactics and inform future campaigns.
• Work with design, product, and customer success teams to develop compelling campaign assets, customer stories, and educational content.
• Conduct competitor and industry research to shape audience personas and develop content that addresses their needs and challenges.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Strong writing and editing skills, with demonstrated ability to create engaging marketing content.
• Familiarity with AI tools for content creation, analytics tools (Google Analytics, etc.), and marketing platforms (CMS, email, CRM).
• Experience supporting or owning multi-channel marketing campaigns.
• Strong project management and organizational skills—able to juggle multiple projects and meet deadlines.

Nice to Have

• Experience with content development and digital marketing (1-2 years).
• Knowledge of marketing writing skills and content creation.
• Experience with growth marketing strategy and conversion optimization.
• Familiarity with AI Marketing, editing, multichannel marketing, and project management tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits & Perks

• Health insurance and other benefits
• 401k retirement plan with company match
• Work from home stipend
• Paid time off
• Parental leave
• Life insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Company provided cell phone
• Hybrid work schedule (a mix of in office and work from home)
• A relaxed and flexible work environment
• Team outings and planned get-togethers