Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, optimize website content, and ensure technical SEO best practices are implemented.
• Monitor and report on SEO performance metrics, identifying areas for improvement.
• Manage paid search campaigns on Google Ads and HubSpot.
• Optimize ad performance through A/B testing, bid adjustments, and keyword optimization.
• Track and analyze campaign ROI, providing insights and recommendations for improvement.
• Create and curate compelling content for social media platforms (Mainly LinkedIn and Facebook).
• Develop and execute a social media calendar to align with marketing goals and campaigns.
• Monitor engagement metrics and optimize content for maximum reach and interaction.
• Develop and implement outbound B2B email campaigns and marketing strategies that nurture ongoing leads.
• Work closely with the sales team to identify target audiences and create tailored messaging.
• Analyze campaign performance and adjust tactics to optimize lead generation.
• Track, analyze, and report on the performance of all marketing initiatives, including SEO, SEM, social media, and outbound campaigns.
• Use data-driven insights to inform strategy and decision-making.
• Work cross-functionally with sales and account management teams to ensure cohesive messaging and branding.
• Stay updated on industry trends and best practices to maintain a competitive edge.

Requirements

• Preferred Bachelor's degree in marketing, communications, or related field or relevant experience.
• 3+ years of Marketing experience, preferably in the B2B SaaS software space.
• Strong knowledge of Google Analytics, Google Ads, and SEO tools such as SEMrush.
• Experience in marketing automation systems and CMS/Web platforms (HubSpot).
• Proven track record of managing successful outbound marketing campaigns.
• Strong analytical skills and ability to derive insights from marketing data.
• Creative mindset with the ability to develop engaging content and campaigns.
• Familiarity with design tools - Canva and Adobe Suite.

Nice to Have

• Experience with SEM and SEO tools like SEMrush.
• Knowledge of B2B marketing strategies.
• Experience with SaaS marketing.

Qualifications

• Bachelor's degree in marketing, communications, or related field (preferred).
• 3+ years of marketing experience, preferably in B2B SaaS.

Benefits & Perks

• Flexible PTO and 8 paid Holidays.
• Health Insurance.
• Medical FSA account (Flexible spending account).
• Dental & Vision Insurance.
• Life Insurance ($50K company paid policy).
• 401k.
• Change of control bonus plan.
• Unlimited in-office snacks and monthly lunches during company meetings.
• Opportunity to drive growth in a fast-moving SaaS company.