Marketing Specialist

City of Hope

Newnan, GA

Full Time

Mid Level

15 days ago

Job Description

About the Role

The Marketing Specialist at City of Hope is responsible for contributing to the development and execution of integrated marketing and communication strategies, branding initiatives, and community engagement at City of Hope Atlanta. The role involves partnering with the Marketing Manager to develop patient access plans, physician and clinical marketing campaigns, and community outreach efforts to increase brand awareness and patient access. The position reports to the Executive Director of Marketing and Communications and supports hospital growth initiatives through content creation, project management, and stakeholder collaboration within a leading cancer research and treatment organization dedicated to making hope a reality for those affected by cancer and diabetes.

Key Responsibilities

Oversee day-to-day deliverables and provide direction and resources to internal/external partners.
Gather information related to new service line opportunities, technology advancements, growth initiatives, brand equity, and awareness at the hospital level.
Ensure project deliverables are completed on time and conduct weekly project status meetings with the Marketing Manager and Executive Director.
Assist in tracking expenses and processing invoices to maintain the marketing budget.
Provide oversight for community engagement events related to Cancer Support Organizations and collaborate with hospital teams to increase brand awareness.
Create and edit content for digital, print, and social media platforms, including writing patient stories and clinical service line copy.
Ensure all content complies with brand, regulatory, and HIPAA guidelines.

Requirements

Minimum of 1 year of professional experience in marketing or communications or related field.
Minimum of 3 years in a senior-level role within a healthcare or hospital setting.
Strong project management, communication, and cross-functional collaboration skills.
Experience developing healthcare marketing campaigns and communications.
Proficiency in AP Style and medical content writing and editing.
Experience with healthcare platforms such as Doximity and Medscape.
Experience working with oncology or specialty service lines.
Bachelor's degree in Marketing, Communication, Business, or related field or equivalent working experience.

Nice to Have

Experience developing healthcare marketing campaigns.
Advanced Degree (e.g., Master's Degree) in Marketing, Communication, Business, or related field.

Qualifications

Bachelor's degree in Marketing, Communication, Business or other related field or equivalent working experience/knowledge.

Benefits & Perks

21 Personal Time Off Days
7 Holidays off
Participation in company-matched 401(k)
Employee Assistance programs

Working at City of Hope

City of Hope is an equal opportunity employer dedicated to making hope a reality for all touched by cancer and diabetes. The organization values innovation, collaboration, and community engagement, fostering a work environment committed to advancing cancer research, treatment, and education.

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