Marketing Specialist

Robert Half

Savannah, GA

Full Time

Mid Level

11 days ago

Job Description

About the Role

We are seeking a versatile and dynamic Marketing Specialist to oversee and execute a wide range of marketing activities aimed at driving brand awareness and business growth. This position is ideal for a creative self-starter who thrives in handling multiple projects, including content writing, SEO strategy, social media management, email marketing, website updates, and traditional advertising campaigns.

Key Responsibilities

Oversee and execute a wide range of marketing activities to drive brand awareness and business growth.
Handle content writing for various platforms.
Develop and implement SEO strategies using tools like Google Analytics, SEMRush, or Ahrefs.
Manage social media platforms and tools such as Hootsuite, Canva, or Sprout Social.
Coordinate and execute email marketing campaigns using tools like Mailchimp or HubSpot.
Update and manage website content, including familiarity with CMS platforms like WordPress.
Assist with traditional advertising campaigns, including print and direct mail.
Analyze marketing data and metrics to interpret campaign performance.
Manage multiple projects simultaneously in a fast-paced environment.
Communicate effectively with team members and stakeholders.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
3-5+ years of experience in digital and traditional marketing roles.
Proven ability to develop compelling written content for various platforms.
Strong knowledge of SEO practices and tools (e.g., Google Analytics, SEMRush, or Ahrefs).
Proficiency in managing social media platforms and tools (e.g., Hootsuite, Canva, or Sprout Social).
Experience with email marketing tools such as Mailchimp or HubSpot.
Basic knowledge of website management, including CMS platforms like WordPress.
Familiarity with traditional advertising mediums, including print and direct mail.
Strong analytical skills with experience interpreting marketing data and metrics.
Ability to manage multiple projects simultaneously and work efficiently in a fast-paced environment.
Excellent communication, interpersonal, and organizational skills.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
3-5+ years of relevant marketing experience.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.
Access to top jobs, competitive compensation, and benefits.
Free online training and resources.

Working at Robert Half

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. They emphasize success, professional growth, and providing access to top jobs, competitive compensation, and benefits. The company values diversity and is an equal opportunity employer.

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