Marketing Specialist, Austin, Non-Alc (Fixed-Term-Contract)

About the Role

Key Responsibilities

• Works towards Sales Metrics KPIs for excellence in execution
• Develop and implement sales strategies to achieve targets in on- and off-premise channels
• Execute sales plans and align with overall brand objectives with distributor management partnerships
• Distributor execution management through ride alongs and market visits
• Plan and execute activities to drive consumer awareness and education
• Educate and build key relationships with bartenders and front-line representation of the brands
• Identify opportunities to increase product distribution and visibility in key accounts
• Identify and evaluate new business opportunities and partnerships for respective local market
• Build relationships with other Diageo commercial stakeholders to ensure connectivity and opportunities to amplify presence in all retail outlets
• Conduct market analysis to identify trends & opportunities for growth by preparing regular reports on campaign performance, market trends, and competitor activities
• Ensure compliance with all relevant regulations and company policies in all activities
• Maintain accurate records/documentation related to distributor activities/results
• Manage budgets related to distribution initiatives/projects by tracking expenses against budgeted amounts ensuring cost-effectiveness

Requirements

• 3+ years of experience in sales or distribution management within FMCG or beverage industry
• Proven track record in managing distributor relationships and achieving sales targets
• Ability to engage, influence and coordinate wholesalers and distributors
• Self-starter with strong ability to influence with data and fact-based selling strategies
• Expertise in various POS data, including IRI and Chain-related category data
• Ability to prioritize multiple initiatives with excellent time management skills; ability to prioritize tasks to meet deadlines

Benefits & Perks

• We recognize and value performance, offering our people a highly competitive Rewards and Benefits package
• US-based employees are eligible for healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others