Marketing Specialist, Brand & Content

Bw Design Group

Clayton, MO

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

Key Responsibilities

Create multimedia content for websites, blogs, social media, email, trade shows, and other channels.
Conduct interviews with customers and subject‑matter experts to uncover compelling stories.
Coordinate seasonal trade show communications and booth content, navigating multi‑stakeholder approvals.
Manage social media scheduling, publishing, and engagement in alignment with marketing priorities.
Collaborate with SEO and digital marketing partners to enhance content performance.
Support planning, scripting, and creation of video and visual assets.
Develop internal communications such as newsletters and spotlight stories.

Requirements

Strong writing and editing skills in alignment with AP Style and brand voice.
Experience in social media management, digital content creation, and internal communications.
Knowledge of interviewing techniques, trade show content development, and video content creation.
Familiarity with CMS platforms (e.g., Sitefinity, WordPress) and digital asset management tools (e.g., Brandfolder) preferred.
Bachelor's degree in journalism, marketing, communications, or related field.
1-3 years of content creation experience in a B2B or agency setting (internships considered).

Nice to Have

Agency experience strongly preferred.
Exposure to industrial or manufacturing sectors is a plus.

Qualifications

Bachelor's degree in journalism, marketing, communications, or related field.

Working at Bw Design Group

Barry-Wehmiller holds itself to a unique measure of success: by the way it touches the lives of people. The organization is driven by creating world-class experiences and solutions for customers and unites around the goal to use the power of business to build a better world. They value diversity, innovation, excellence, and meaningful work, encouraging applicants from all backgrounds to consider applying.

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