Marketing Specialist, Demand Generation

About the Role

Key Responsibilities

• Create awareness, generate interest, and drive qualified leads to support sales and revenue growth through various marketing strategies and tactics.
• Attend weekly customer feedback meetings to listen to customer goals and challenges and ideate ways to help them grow.
• Use customer data and feedback to produce effective strategies that provide a personalized customer experience.
• Provide a diverse 'arsenal' of brand activation ideas and activities, such as live events, digital interactions, direct mail/print, onsite activations, and influencer partnerships.
• Project manage the execution of customer activation programs and guide internal teams and external agencies to meet deadlines.
• Execute experiments with beta customers, analyze results, and scale successful initiatives quickly.
• Manage 'white glove' referral programs at on-site employee activation events.
• Be available for approximately 30% travel (about 3 days every 2 weeks).
• Perform other duties as assigned.

Requirements

• 3+ years of demand generation marketing experience, with D2C experience considered a plus.
• A data-driven marketing mindset with understanding of key metrics such as CAC, LTV, and payback periods.
• Experience managing complex, collaborative projects like website design or launching ABM campaigns.
• Exceptional communication skills and confidence in representing the brand to customers.
• Strong organizational skills with a sense of urgency and accountability.
• Ability to work independently and proactively create pathways for success.
• Strong follow-through and goal delivery skills, with the ability to build trust with key customers.

Nice to Have

• Experience working in a startup or fast-growing organization.
• Experience with high volume, transactional D2C companies.
• Knowledge of the healthcare industry and related marketing strategies.

Benefits & Perks

• Medical, Dental, and Vision plans
• Flexible Spending/Health Savings Accounts
• Flexible PTO
• 401(k) + Company Match
• Life Insurance, Pet insurance, and more