Marketing Specialist-Ex

About the Role

Key Responsibilities

• Execute email marketing campaign strategy to support promotions, events, new games, and special offers.
• Evaluate and optimize the effectiveness of all email-marketing messages.
• Develop relevant, unique, and engaging content for social media efforts.
• Monitor all social channels for guest feedback and respond as needed.
• Foster dialogue on social platforms to create interactive relationships with guests.
• Work with the advertising agency to measure the effectiveness of social efforts.
• Bi-lingual copy writing and proof reading for promotional materials, email campaigns, and website content.
• Coordinate and traffic marketing projects with the internal design team and advertising agency.
• Proof all communication materials prepared internally or by agencies for accuracy.
• Assist the Marketing Manager in planning, coordinating, and executing special events, promotions, VIP programs, gift giveaways, tournaments, and more.
• Plan, book, and oversee the execution of entertainment in coordination with the Marketing Manager.
• Assist with gaming events and promotions as needed.

Requirements

• Bachelor's degree in advertising, marketing, or similar, or two years of relevant experience.
• Strong computer skills with a fundamental knowledge of email marketing platforms.
• Able to obtain and maintain a valid Kentucky gaming/racing license.
• Excellent communication skills for copy writing and proofreading.
• Physical ability to sit, stand, walk, reach, climb, stoop, kneel, crouch, crawl, and lift up to 75 lbs.
• Ability to work in a moderate to loud environment and circulate throughout assigned areas.

Nice to Have

• Bi-lingual proficiency in copy writing and communication.

Qualifications

• Bachelor's degree in advertising, marketing, or similar.
• Two years of relevant experience.