Marketing Specialist - University of Central Arkansas

Aramark

Conway, AR

Full Time

Entry Level

about 2 months ago

Job Description

About the Role

The Marketing Specialist is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention for a single account within Collegiate Hospitality. This role involves supporting all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account and Aramark Collegiate Hospitality.

Key Responsibilities

Growing the top line by creating and driving individualized tactical marketing plans that drive account revenue.
Conducts marketing research and data collection including surveying, trend development and competitive pricing analysis.
Coordinate special events, promotions, marketing collateral, website updates, social media marketing, and consumer advocacy communications.
Build relationships with clients, organization department heads and subgroups/community groups.
Management and development of marketing student workforce.

Requirements

Bachelor's degree or equivalent experience in marketing, communications or business.
1-3 years of experience in product, program, or menu development in the food service industry.
Experience in building marketing capacity and tools in a complex marketing and sales environment.
Strong project management experience leading cross-functional teams in a matrix organization.
Excellent interpersonal communication skills, including strong writing and presentation skills.
Canva proficiency preferred.

Nice to Have

Canva proficiency

Qualifications

Bachelor's degree (preferred)

Working at Aramark

Our Mission: Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law. The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. We believe a career should develop your talents, fuel your passions, and empower your professional growth. Our focus is helping you reach your full potential.

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