Marketing Strategist

About the Role

Key Responsibilities

• Develop and maintain comprehensive brand guidelines to ensure consistent brand identity across all platforms and materials, supporting the management of brand collateral, giveaways, swag, promotional items, and vendor gifts.
• Lead content creation efforts, including graphics, visuals, social media content, and written materials, ensuring alignment with brand standards and strategic objectives.
• Conduct industry trend analysis, competitive research, and customer insights to inform and refine brand strategies and positioning.
• Perform regular brand audits across touchpoints, identify inconsistencies, and collaborate with teams to implement corrective actions that enhance brand integrity.
• Design and execute integrated digital marketing strategies, focusing on personalized customer journeys, A/B testing, lead generation, and leveraging customer data to drive measurable results.
• Collaborate with cross-functional teams—including recruitment, sales, IT, and external vendors—to plan, execute, and optimize digital and offline campaigns, ensuring cohesive brand messaging.
• Oversee event planning and execution, including logistics, branding at events, and post-event follow-up to maximize brand exposure.
• Work closely with vendors to develop branded collateral and promotional items for leadership events, vendor gifts, holiday parties, and other corporate events.
• Manage and update the intranet homepage and website, working with departments to develop and maintain team pages reflecting current initiatives and branding standards.
• Develop, edit, and assemble PowerPoint presentations and decks for leadership meetings and strategic initiatives.
• Track, analyze, and report on the performance of branding initiatives and campaigns; provide actionable insights for continuous improvement.
• Foster collaboration across departments to ensure alignment of brand efforts with overall marketing and business objectives, including clear communication of brand guidelines and campaign expectations.

Requirements

• Proven experience in marketing, brand management, or a similar role.
• Strong understanding of digital marketing and branding principles.
• Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.).
• Proficiency in presentation preparation in PowerPoint.
• Experience with event planning and working with vendors on promotional items.
• Excellent written and verbal communication skills.
• Highly organized with strong project management abilities.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Attention to detail and a commitment to brand consistency.
• Knowledge of healthcare and/or staffing is a plus.

Nice to Have

• Experience in healthcare marketing or staffing industry.
• Knowledge of healthcare industry trends and regulations.

Benefits & Perks

• Comprehensive medical coverage including prescription drug and behavioral health coverage, free telemedicine, and AirMed transportation.
• Dental and vision benefits, life and disability coverage, flexible spending accounts, and supplemental health plans.
• Auto and home insurance, identity theft protection, legal counseling, long-term care coverage, and pet insurance.
• Free counseling services and resources for emotional, physical, and financial wellbeing.
• 401(k) plan with a 100% match on 3% to 9% of pay.
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock.
• Family support through fertility and family building benefits, including adoption assistance.
• Referral services for child, elder, and pet care, home and auto repair, and event planning.
• Consumer discounts through Abenity and other programs.
• Retirement rollover assistance, tuition assistance, and dependent scholarships.
• Paid time off, paid family leave, and long- and short-term disability coverage.
• Employee Health Assistance Fund providing free employee-only coverage based on income.