Marketing Strategist

About the Role

Key Responsibilities

• Develop and optimize engagement/retention strategies that resonate with a diverse customer base.
• Conduct A/B testing, analyze results, and translate data-driven insights into actionable recommendations.
• Lead the design and implementation of complex customer journeys, leveraging signals, in-app placements, and cross-functional orchestration.
• Collaborate seamlessly with international marketing, product, engineering, analytics, and design teams to achieve shared objectives.
• Foster a culture of continuous improvement, incorporating feedback and analysis into ongoing plans.
• Define compelling narratives, value propositions, and educational messaging tailored to specific geographic regions.

Requirements

• Analytical mindset with a proven track record of developing and optimizing marketing strategies that drive customer engagement and retention.
• Technical proficiency to lead the development of complex customer journeys involving signals, in-app placements, and cross-functional orchestration.
• Deep understanding of cross-functional collaboration, integrating product, design, business, marketing, engineering, and stakeholder teams.
• Exceptional relationship-building and interpersonal skills, fostering strong working partnerships.
• Ability to thrive in a fast-paced environment, managing complex, international, large-scale, time-critical projects.
• Strong project management skills with meticulous attention to detail.
• Deep understanding of A/B testing and data-driven optimization marketing.
• Proven ability to meet deadlines, build consensus, and balance multiple projects and priorities.
• Excellent presentation, written, and verbal communication skills, articulating complex ideas clearly and concisely.
• 3-5 years of experience in digital marketing, demonstrating success in achieving growth goals in user engagement and retention.
• Experience leading lifecycle marketing programs, preferably for a media platform or consumer subscription business.
• Experience testing and optimizing marketing channels, including push notifications, online, email, and in-app messaging tactics.
• BA/BS degree; MS/MA/MBA preferred.

Nice to Have

• Experience with media platforms or consumer subscription businesses.
• Experience with lifecycle marketing programs.
• Familiarity with marketing channels such as push notifications, email, and in-app messaging.

Qualifications

• BA/BS degree; MS/MA/MBA preferred.
• 3-5 years of experience in digital marketing.

Benefits & Perks

• Target hourly compensation range of $67.86 to $75.40, based on education, experience, certifications, and location.
• Paid weekly.
• Subsidized health, vision, and dental plans after the first four weeks (averaging at least 20 hrs/wk).
• Access to Fidelity 401(k).
• Access to FSA Program.
• Direct deposit for paychecks.
• Access to Talent Rewards Program (referrals).
• Free online courses via Aquent’s Gymnasium and Lynda.com.
• Support from an Aquent Agent during the assignment.