Marketing Strategist

About the Role

Key Responsibilities

• Develop and maintain comprehensive brand guidelines to ensure consistent brand identity across all platforms and materials, supporting the management of brand collateral, giveaways, swag, promotional items, and vendor gifts.
• Lead content creation efforts, including graphics, visuals, social media content, and written materials, ensuring alignment with brand standards and strategic objectives.
• Conduct industry trend analysis, competitive research, and customer insights to inform and refine brand strategies and positioning.
• Perform regular brand audits across touchpoints, identify inconsistencies, and collaborate with teams to implement corrective actions that enhance brand integrity.
• Design and execute integrated digital marketing strategies, focusing on personalized customer journeys, A/B testing, lead generation, and leveraging customer data to drive measurable results.
• Collaborate with cross-functional teams—including recruitment, sales, IT, and external vendors—to plan, execute, and optimize digital and offline campaigns, ensuring cohesive brand messaging.
• Oversee event planning and execution, including coordination of logistics, branding at events, and post-event follow-up to maximize brand exposure.
• Work closely with vendors to develop branded collateral and promotional items for leadership events, vendor gifts, holiday parties, and other corporate events.
• Manage and update the intranet homepage and website, working with each department to develop and maintain team pages that reflect current initiatives and branding standards.
• Develop, edit, and assemble PowerPoint presentations and decks for leadership meetings and strategic initiatives.
• Track, analyze, and report on the performance of branding initiatives and campaigns; provide actionable insights for continuous improvement.
• Foster collaboration across departments to ensure alignment of brand efforts with overall marketing and business objectives, including clear communication of brand guidelines and campaign expectations.

Requirements

• Proven experience in marketing, brand management or a similar role.
• Strong understanding of digital marketing and branding principles.
• Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.).
• Proficiency in presentation preparation in PowerPoint.
• Proven experience with event planning and working with vendors on promotional items.
• Excellent written and verbal communication skills.
• Highly organized with strong project management abilities.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Attention to detail and a commitment to brand consistency.
• Knowledge of healthcare and/or staffing is a plus.

Nice to Have

• Knowledge of healthcare and/or staffing is a plus.

Benefits & Perks

• Comprehensive medical coverage that covers many common services at no cost or for a low copay, including prescription drug and behavioral health coverage, free telemedicine services, and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
• Free counseling services and resources for emotional, physical, and financial wellbeing.
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock.
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for child, elder, and pet care, home and auto repair, event planning, and more.
• Consumer discounts through Abenity and Consumer Discounts.
• Retirement readiness, rollover assistance services, and preferred banking partnerships.
• Education assistance (tuition, student loans, certification support, dependent scholarships).
• Colleague recognition program.
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence).
• Employee Health Assistance Fund offering free employee-only coverage based on income.