Marketing Strategy Lead- Vice President

About the Role

Key Responsibilities

• Develop a roadmap of business card originations initiatives to enhance application and credit increase experiences.
• Partner with acquisition marketing leads to optimize the business card acquisition funnel.
• Prioritize opportunities and align with product roadmaps to maximize impact on application and acquisition experiences.
• Drive projects as project manager, key contributor, or stakeholder.
• Collaborate across the team to ensure consistent and enhanced originations experiences.
• Partner with internal stakeholders to drive strategies and manage the end-to-end application experience.
• Work closely with Technology, Risk Governance, Legal, and Compliance to ensure regulatory adherence.

Requirements

• 7+ years of strategic marketing or technology experience.
• Demonstrated cross-functional leadership, partnership, influencing, and creative problem-solving skills.
• Results-focused self-starter effective at managing multiple initiatives concurrently.
• Strong interpersonal effectiveness with ability to collaborate across organizational boundaries.
• Ability to lead and influence cross-functional teams collaboratively.
• Strong skillset within Adobe Analytics and ability to think analytically and creatively.
• Exceptional presentation skills with aptitude to synthesize ideas meaningfully.
• Proven ability to consistently deliver meaningful results.
• Bachelor's degree required.

Nice to Have

• Credit card experience preferred.