Marketing Technology Manager II
Uber
Job Description
About the Role
Our team supports brand marketing globally, architecting innovative strategies and leading high-impact activations across our paid digital channels. Our strategic vision is built on a foundation of data-driven testing, allowing us to refine our marketing portfolio for both long-term brand building and immediate acquisition goals. We are looking for an individual who can translate high-level strategy into flawless execution—someone with a sharp analytical mind, a forward-thinking outlook, and the project management skills to lead complex initiatives. The Marketing Technology Manager will work across Uber's global brand marketing campaigns, transforming data into strategy across our key digital platforms. This role requires a technically proficient and strategic leader who can effectively collaborate with Global Media, agency, and analytics teams to build, optimize, and scale campaigns. The ideal candidate is a hybrid performance marketer and brand strategist—a strategic thinker passionate about the intersection of data, technology, and brand-building. You thrive in a fast-paced, global environment and are driven to constantly test, learn, and automate for greater impact.
Key Responsibilities
- Lead full-cycle execution of global brand and direct response paid digital campaigns across Facebook, Snap, TikTok, Google ads and other social/programmatic channels.
- Translate business goals into marketing strategies, using experimentation frameworks and forecasting models to influence investment decisions and drive marketing KPIs.
- Craft outstanding brand marketing campaigns with our media team, involving all the latest capabilities developed by advertising platforms (AR, lenses, commercials, videos, and more).
- Serve as a subject matter expert on mobile attribution, measurement, pixel implementation—ensuring Uber remains ahead of industry and platform changes.
- Determine areas of opportunity, build and implement experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention.
Requirements
- 7+ years hands-on experience with tools such as Ads Manager, Smartly, MMPs (e.g., Appsflyer, Branch).
- Bachelor's degree.
- Experience managing 8- to 9-figure annual budgets across multiple platforms and geographies.
- Strong planning and organizational skills; able to juggle multiple priorities with attention to detail.
- Advanced proficiency in Excel / Google Sheets.
- Background in strategic account management and developing media plans.
- Excellent project management skills with the ability to manage stakeholders and stay within deadlines.
- Strong analytical skills (Excel, SQL a plus) with multivariate testing experience.
- Understanding of ad-tech, including integration, tracking, both pixel and mobile app.
- Ability to adapt to quick changes within both the company and industry.
Nice to Have
- Experience managing 8- to 9-figure annual budgets across multiple platforms and geographies.
- Strong planning and organizational skills; able to juggle multiple priorities with attention to detail.
- Advanced proficiency in Excel / Google Sheets.
- Background in strategic account management and developing media plans.
- Excellent project management skills with the ability to manage stakeholders and stay within deadlines.
- Strong analytical skills (Excel, SQL a plus) with multivariate testing experience.
- Understanding of ad-tech, including integration, tracking, both pixel and mobile app.
- Ability to adapt to quick changes within both the company and industry.
Qualifications
- Bachelor's degree.
Benefits & Perks
- Eligible to participate in Uber's bonus program.
- May be offered an equity award & other types of compensation.
- Eligible for various benefits as detailed at https://www.uber.com/careers/benefits.
Working at Uber
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form. Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time.
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About Uber
Website
uber.com
Company Size
10000+ employees
Location
New York, NY
Industry
Other Transit and Ground Passenger Transportation
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