Media Technology Lead

Uber

New York, NY

Full Time

Senior

203k-226k

3 days ago

Job Description

About the Role

Our team supports brand marketing globally, architecting innovative strategies and leading high-impact activations across our paid digital channels. Our strategic vision is built on a foundation of data-driven testing, allowing us to refine our marketing portfolio for both long-term brand building and immediate acquisition goals. We are looking for an individual who can translate high-level strategy into flawless execution—someone with a sharp analytical mind, a forward-thinking outlook, and the project management skills to lead complex initiatives. This role involves managing Uber's global media technology strategy, designing data and AI-driven media strategies, and partnering with key ad technology vendors and internal teams to optimize targeting and campaign performance.

Key Responsibilities

Help lead the media technology and data strategy for Uber Brand marketing globally
Evaluate and execute the effective use of Marketing AI technologies
Manage our external media agency technology team to deliver best-in-class media targeting, optimization and reporting
Ensure all of our media and marketing targeting approaches are fully privacy-compliant
Develop deep ad technology partnerships to ensure Uber has access to best-in-class targeting and media reporting capabilities
Partner with regional marketing teams to deliver meaningful impact in local campaigns through advanced targeting and personalization at scale
Constantly test new targeting techniques and media technology features
Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies take a consumer-first approach
Act as a trusted partner and in-house subject matter expert on data, targeting and AI to the broader organization, providing thought leadership and a clear vision for media technology
Partner with Uber's in-house Data Science team to create a robust media technology testing roadmap

Requirements

Experience in managing media technology strategy and data-driven marketing initiatives
Knowledge of Marketing AI technologies and ad technology partnerships
Ability to manage external agency teams and internal stakeholders
Understanding of privacy compliance in media targeting
Strong collaboration skills with regional marketing and data science teams
Analytical mindset with project management skills
Experience in testing and implementing new media technology features

Nice to Have

Experience with predictive analytics, generative AI, and autonomous agents
Familiarity with media reporting and optimization tools
Previous experience working with ad technology vendors and media agencies

Qualifications

Relevant experience in media technology, data strategy, or digital marketing roles

Benefits & Perks

Participation in Uber's bonus program
Potential equity awards and other compensation
Eligibility for various benefits as detailed at https://www.uber.com/careers/benefits

Working at Uber

Uber's mission is to reimagine the way the world moves for the better. The company values bold ideas, real-world impact, growth through challenges, and progress driven by speed. Uber emphasizes collaboration, innovation, and inclusivity, with a focus on creating a dynamic and impactful work environment.

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