Marketo Digital Marketing Specialist

About the Role

Key Responsibilities

• Building and editing campaigns
• Editing emails
• Turning off and archiving Spring 2025 campaigns to prevent issues as they transition to the new campaign season
• Cleaning up and organizing folders, automations, and outdated assets within the Marketo platform
• Writing captions and creating images for upcoming social media posts
• Scheduling social media content across channels
• Collaborating on brainstorming content and strategy for blogs and social engagement
• Pulling monthly reports to track and analyze social media activity
• Creating social media graphics using Canva or similar tools
• Designing email banners or visuals for landing pages as needed
• Reorganizing Wistia video library folder structure
• Ensuring all videos are captioned and properly labeled

Requirements

• BA/BS
• Minimum 4+ years of marketing experience, including significant, relevant experience in marketing operations and automation
• Proven expertise in launching and measuring automation campaigns across a variety of MarTech platforms
• Prior experience managing multiple complex marketing programs from conception to launch
• Experience with social media support, managing multiple channels with writing captions, scheduling posts, and designing images
• Using data and reports to analyze social media activity
• Solid analytical skills and process-focused mindset
• Detail-oriented, ability to simultaneously execute multiple projects
• Understanding of audience segmentation and customer journeys
• Using data to derive insights to help build strategies that solve business problems
• Solid creative marketing skills
• Well-developed project management skills
• Well-developed communication skills