Marketing VP - Sr Director of eCommerce

About the Role

Key Responsibilities

• Develop and execute a companywide eCommerce strategy that aligns with Herff Jones' overall business objectives and growth goals.
• Elevate the customer experience by creating a seamless, user-friendly, and mobile-optimized online journey for students, parents, alumni, and schools.
• Drive digital revenue growth by expanding online sales channels, improving conversion rates, and introducing new digital offerings.
• Lead eCommerce innovation by staying ahead of consumer trends, digital marketing strategies, and emerging technologies in retail and education markets.
• Integrate eCommerce with sales teams and ISP model, ensuring digital tools complement and enhance the efforts of independent sales partners.
• Collaborate across sales, marketing, technology, and operations to ensure smooth execution of eCommerce initiatives.
• Leverage analytics and data-driven insights to optimize site performance, improve customer engagement, and inform strategic decisions.
• Partner with marketing teams to expand and enhance digital marketing and merchandising capabilities, including SEO, paid media, personalization, and product presentation.
• Streamline order management, fulfillment, and customer service processes within the eCommerce channel.
• Define and own the eCommerce roadmap, identifying growth opportunities and translating them into digital initiatives.
• Implement personalization, bundling, and upsell strategies to increase engagement and basket size.
• Monitor online sales performance through KPIs such as conversion rates and average order value.
• Drive adoption of new digital products, services, and payment solutions.
• Establish reporting and analytics dashboards to track performance and identify improvements.
• Conduct A/B testing, analyze site traffic, and leverage customer feedback for continuous optimization.

Requirements

• Bachelor's degree required in Business, Marketing, eCommerce, Digital Marketing, Information Systems, or a related field.
• Minimum of ten years of experience in B2B eCommerce or digital sales enablement.
• At least 3 years in a leadership role within digital commerce or related fields.
• Strong ability to build and sustain cross-functional relationships across sales, marketing, IT, operations, and product teams.
• Experience in both B2B and B2C environments, with familiarity supporting a 1099 sales model considered a strong plus.
• Ability to operate successfully in fast-changing, undefined, or rapidly scaling environments.
• Data-driven mindset with experience leveraging analytics and customer insights.

Nice to Have

• Experience supporting a 1099 sales model.

Qualifications

• Bachelor's degree in relevant fields; Master's degree (MBA or related) preferred.

Benefits & Perks

• Competitive salary range of $140-220K per year DOE.