Marketing/Promotion Specialist Senior

University of Kentucky

Lexington, KY

Full Time

Entry Level

40k-64k

4 days ago

Job Description

About the Role

The Gatton College of Business and Economics at the University of Kentucky is seeking a Public Relations and Digital Content Manager. The position involves creating and managing strategic content across multiple platforms to promote research, news, events, and major initiatives of the college. The role includes developing and maintaining a multimedia marketing strategy, setting standards for content distribution, and demonstrating leadership, customer service, decision-making, innovation, and creativity. The college has a rich history nearing its 100th anniversary, offering undergraduate, graduate, and professional degrees in a state-of-the-art facility, with a focus on impactful research and economic growth.

Key Responsibilities

Create and manage strategic content for multiple platforms to promote research, news, events, and major initiatives of the College.
Develop and maintain a comprehensive multimedia marketing strategy for the college.
Set standards for content distribution across various platforms.
Display leadership, customer service, decision-making, innovation, and creativity in managing digital content.

Requirements

BA degree
1 year of related experience
Skills in SEO practices, data analysis, Google Analytics or similar tools
Experience with Social Studio

Nice to Have

Experience in media management and multimedia marketing
Experience with social media management

Qualifications

Bachelor's degree (BA)

Benefits & Perks

Not explicitly specified in the description

Working at University of Kentucky

The University of Kentucky values the well-being of its employees and is dedicated to creating a healthy, safe, and inclusive environment. It is a Tobacco & Drug Free campus and follows all applicable laws on nondiscrimination, providing equal opportunities for all qualified persons.

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