Marketo Administrator

Cella

San Diego, CA

Contract

Mid Level

114k-129k

16 days ago

Job Description

About the Role

The Marketing Systems Administrator role is based in San Diego, California, and involves managing and enhancing marketing technology platforms such as Marketo and 6sense. The position focuses on optimizing marketing operations through system configuration, process improvement, automation, and collaboration across teams to support growth and scalability. The role requires a blend of marketing, technology, and operational expertise to ensure best-in-class performance of marketing systems and processes.

Key Responsibilities

Serve as a system administrator for key marketing tools (e.g., Marketo, 6sense), ensuring optimal configuration and adherence to platform best practices.
Manage renewal and procurement for Tier 2 marketing technologies, collaborating with procurement and legal teams to ensure timely renewals and budget alignment.
Continuously evaluate and refine processes related to lead management, campaign execution, and data hygiene to drive operational excellence, enhance scalability, and support business growth.
Partner with internal stakeholders to evaluate, implement, and optimize AI-powered features and automation opportunities across marketing technologies to drive efficiency and scalability.
Support the creation and maintenance of documentation, and assist in guiding cross-functional teams to utilize marketing systems effectively and follow established processes and best practices.

Requirements

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
3-5 years of experience in marketing operations within a B2B SaaS environment.
Proven experience with key marketing platforms, including Marketo, Salesforce, 6Sense, Marketo Measure, Drift, etc.
Experience managing SaaS renewals and collaborating with procurement and legal teams.
Familiarity with AI-powered tools and automation strategies to improve efficiency.
Ability to assess complex workflows and implement scalable, repeatable processes that improve operational efficiency.
Understanding of lead generation, nurturing, and lead/account scoring processes.
Familiarity with data privacy regulations such as GDPR and a commitment to compliance and data handling best practices.

Nice to Have

Experience with AI-powered features and automation in marketing technologies.
Knowledge of data privacy regulations like GDPR.

Benefits & Perks

Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance offerings.
Short-term disability and a 401K plan.
Pay based on education, work experience, location, certifications, and specific job duties.

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