Marketo Digital Marketing Specialist

About the Role

Key Responsibilities

• Building and editing campaigns within Marketo.
• Editing emails and turning off and archiving Spring 2025 campaigns to ensure smooth transition to the new campaign season.
• Cleaning up and organizing folders, automations, and outdated assets within the Marketo platform.
• Writing captions and creating images for social media posts.
• Scheduling social media content across multiple channels.
• Collaborating on brainstorming content and strategy for blogs and social engagement.
• Pulling monthly reports to track and analyze social media activity.
• Creating social media graphics using Canva or similar tools.
• Designing email banners or visuals for landing pages as needed.
• Reorganizing Wistia video library folder structure and ensuring all videos are captioned and properly labeled.

Requirements

• BA/BS degree.
• Minimum 4+ years of marketing experience, including significant experience in marketing operations and automation.
• Proven expertise in launching and measuring automation campaigns across various MarTech platforms.
• Experience managing multiple complex marketing programs from conception to launch.
• Experience with social media support, managing multiple channels, writing captions, scheduling posts, and designing images.
• Strong analytical skills and a process-focused mindset.
• Detail-oriented with the ability to execute multiple projects simultaneously.
• Understanding of audience segmentation and customer journey mapping.
• Strong writing and copywriting skills with attention to detail and quality.
• Well-developed project management skills with the ability to meet schedules, budgets, and deadlines.
• Excellent written and verbal communication skills, with the ability to translate creative concepts into digital initiatives.

Nice to Have

• Experience with Wistia or similar video management platforms.
• Additional design skills beyond basic Canva use.

Qualifications

• Educational background with a BA/BS degree.

Benefits & Perks

• Robust benefit package including medical, dental, vision, and leave programs.
• Work from home opportunity with flexible EST hours.