Marketo Digital Marketing Specialist

About the Role

Key Responsibilities

• Building and editing campaigns within Marketo.
• Editing emails and turning off and archiving Spring 2025 campaigns to prevent issues as they transition to the new campaign season.
• Cleaning up and organizing folders, automations, and outdated assets within the Marketo platform.
• Writing captions and creating images for upcoming social media posts.
• Scheduling social media content across channels.
• Collaborating on brainstorming content and strategy for blogs and social engagement.
• Pulling monthly reports to track and analyze social media activity.
• Creating social media graphics using Canva or similar tools.
• Designing email banners or visuals for landing pages as needed.
• Reorganizing the Wistia video library folder structure and ensuring all videos are captioned and properly labeled.

Requirements

• BA/BS degree.
• Minimum 4+ years of marketing experience, including significant, relevant experience in marketing operations and automation.
• Proven expertise in launching and measuring automation campaigns across a variety of MarTech platforms.
• Prior experience managing multiple complex marketing programs from conception to launch.
• Experience with social media support, managing multiple channels, writing captions, scheduling posts, and designing images.
• Solid analytical skills and process-focused mindset; detail-oriented and able to execute multiple projects simultaneously.
• Understanding of audience segmentation and customer journeys, using data to derive insights.
• Strong creative marketing skills, including writing and copywriting, with attention to detail and quality.
• Well-developed project management skills, capable of executing multiple high-priority projects effectively.
• Strong written and verbal communication skills, with the ability to articulate and translate creative concepts into digital initiatives.

Nice to Have

• Experience with Canva or similar design tools.
• Experience with Wistia or video library management.

Qualifications

• BA/BS degree.

Benefits & Perks

• Robust benefit package including medical, dental, vision, and federal and state leave programs.
• Details related to benefit offerings will be provided upon successful hire.