Marketo Digital Marketing Specialist

Beacon Hill Staffing Group

Saint Paul, MN

Contract

Mid Level

62k-73k

17 days ago

Job Description

About the Role

Beacon Hill was founded to set a new standard in search, career placement and flexible staffing. Our client is looking to add a Digital Marketing Specialist to their team for a 6+ month contract role. This person will primarily support their Marketo campaigns, with additional responsibilities in social media, limited design, and digital asset management. This is a remote role working EST hours.

Key Responsibilities

Building and editing campaigns within Marketo.
Editing emails and turning off and archiving Spring 2025 campaigns to prevent issues as they transition to the new campaign season.
Cleaning up and organizing folders, automations, and outdated assets within the Marketo platform.
Writing captions and creating images for social media posts.
Scheduling social media content across channels.
Collaborating on brainstorming content and strategy for blogs and social engagement.
Pulling monthly reports to track and analyze social media activity.
Creating social media graphics using Canva or similar tools.
Designing email banners or visuals for landing pages as needed.
Reorganizing Wistia video library folder structure and ensuring all videos are captioned and properly labeled.

Requirements

BA/BS degree.
Minimum 4+ years of marketing experience, including significant experience in marketing operations and automation.
Proven expertise in launching and measuring automation campaigns across MarTech platforms.
Experience managing multiple complex marketing programs from conception to launch.
Experience with social media support, managing multiple channels, writing captions, scheduling posts, and designing images.
Solid analytical skills and process-focused mindset; detail-oriented with ability to execute multiple projects simultaneously.
Understanding of audience segmentation, customer journeys, and data-driven insights.
Strong writing and copywriting skills with attention to detail and quality.
Well-developed project management skills with ability to meet schedules, budgets, and deadlines.
Strong written and verbal communication skills, with ability to articulate and translate creative concepts into digital initiatives.

Nice to Have

Experience with Wistia or video library management.
Experience with Canva or similar design tools.

Qualifications

BA/BS degree.

Benefits & Perks

Robust benefit package including medical, dental, vision, and federal and state leave programs.
Details provided upon successful hire.

Working at Beacon Hill Staffing Group

Beacon Hill Technologies is a premier National Information Technology Staffing Group that provides world-class technology talent across all industries. They emphasize delivering quality IT professionals to solve technical and business needs, with a focus on a collaborative and professional work environment.

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