Marketo Digital Marketing Specialist

Beacon Hill Staffing Group

Dover, DE

Contract

Mid Level

62k-73k

17 days ago

Job Description

About the Role

Beacon Hill was founded to set a new standard in search, career placement and flexible staffing. Our client is looking to add a Digital Marketing Specialist to their team for a 6+ month contract role. This person will primarily support their Marketo campaigns, with additional responsibilities in social media, limited design, and digital asset management. This is a remote role working EST hours.

Key Responsibilities

Building and editing campaigns within Marketo
Editing emails and turning off and archiving Spring 2025 campaigns to prevent issues as they transition to the new campaign season
Cleaning up and organizing folders, automations, and outdated assets within the Marketo platform
Writing captions and creating images for social media posts
Scheduling social media content across channels
Collaborating on brainstorming content and strategy for blogs and social engagement
Pulling monthly reports to track and analyze social media activity
Creating social media graphics using Canva or similar tools
Designing email banners or visuals for landing pages as needed
Reorganizing Wistia video library folder structure and ensuring videos are captioned and properly labeled

Requirements

BA/BS degree
Minimum 4+ years of marketing experience, including significant experience in marketing operations and automation
Proven expertise in launching and measuring automation campaigns across MarTech platforms
Experience managing multiple complex marketing programs from conception to launch
Experience with social media support, managing multiple channels, writing captions, scheduling posts, and designing images
Solid analytical skills and process-focused mindset; detail-oriented with ability to execute multiple projects simultaneously
Understanding of audience segmentation and customer journeys, using data to derive insights
Strong writing and copywriting skills with attention to detail and quality
Well-developed project management skills with ability to meet schedules, budgets, and deadlines
Strong written and verbal communication skills, capable of translating creative concepts into digital initiatives

Nice to Have

Experience with Wistia video library management
Experience with Canva or similar design tools

Qualifications

BA/BS degree

Benefits & Perks

Robust benefit package including medical, dental, and vision insurance
Federal and state leave programs as required by applicable regulations

Working at Beacon Hill Staffing Group

Beacon Hill Technologies is a premier National Information Technology Staffing Group that provides world class technology talent across all industries. They emphasize delivering quality IT professionals to solve technical and business needs, with a focus on a comprehensive suite of staffing services and a commitment to diversity and inclusion.

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