Marketo Digital Marketing Specialist

Beacon Hill Staffing Group

Hartford, CT

Contract

Senior

62k-73k

17 days ago

Job Description

About the Role

The Beacon Hill Digital Marketing Specialist will support marketing campaigns and digital initiatives for a client, primarily focusing on Marketo automation, social media, and digital asset management. This is a remote role based in Hartford, Connecticut, working EST hours, with a contract duration of over 6 months. Beacon Hill was founded to set a new standard in search, career placement, and flexible staffing, and this role offers an opportunity to contribute to innovative marketing efforts within a professional staffing environment.

Key Responsibilities

Building and editing campaigns within Marketo.
Editing emails and turning off and archiving Spring 2025 campaigns to ensure smooth transition to the new campaign season.
Cleaning up and organizing folders, automations, and outdated assets within the Marketo platform.
Writing captions and creating images for social media posts.
Scheduling social media content across multiple channels.
Collaborating on brainstorming content and strategy for blogs and social engagement.
Pulling monthly reports to track and analyze social media activity.
Creating social media graphics using Canva or similar tools.
Designing email banners or visuals for landing pages as needed.
Reorganizing Wistia video library folder structure and ensuring all videos are captioned and properly labeled.

Requirements

BA/BS degree.
Minimum of 4+ years of marketing experience, including significant experience in marketing operations and automation.
Proven expertise in launching and measuring automation campaigns across various MarTech platforms.
Experience managing multiple complex marketing programs from conception to launch.
Experience supporting social media channels, including writing captions, scheduling posts, and designing images.
Strong analytical skills and a process-focused mindset with attention to detail.
Understanding of audience segmentation and customer journey mapping.
Strong writing and copywriting skills with careful attention to quality and accuracy.
Excellent project management skills with the ability to execute multiple high-priority projects independently.
Strong written and verbal communication skills, with the ability to articulate creative concepts into actionable digital initiatives.

Nice to Have

Experience with Wistia video platform and captioning.
Experience with digital asset management tools.

Qualifications

BA/BS degree.

Benefits & Perks

Robust benefit package including medical, dental, vision, and leave programs.
Opportunity to work remotely within EST hours.
Contract role with potential for ongoing engagement.

Working at Beacon Hill Staffing Group

Beacon Hill Technologies is a premier national IT staffing group committed to delivering quality technology talent across industries. The company emphasizes a professional, inclusive environment and values innovation, quality, and client satisfaction. They are an equal opportunity employer and encourage individuals with disabilities and protected veterans to apply.

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